Elements and Performance Criteria
- Elements define the essential outcomes
- Promote the service to the community
- Identify, access and analyse information that informs promotional activities
- Identify and target community stakeholders and their particular interests
- Provide accurate and positive information to the community about the service
- Facilitate opportunities for the community to view and contribute to the service
- Target communications to areas where the profile needs raising or clarifying
- Prepare and use community information materials and resources
- Develop information campaigns to address particular issues
- Encourage staff to participate in appropriate forums
- Represent the service
- Clearly and accurately communicate the philosophy, purpose, policies and procedures of the service within scope of own role
- Promote the organisation consistently to external bodies that affect service operations, role and funding
- Identify and use opportunities for promotion constructively
- Respond to, and follow up questions and concerns about the service
- Represent the service’s need for resources to appropriate forums and organisations
- Represent the perspective and experience of the service to relevant forums and organisations
- Respond to negative publicity and perceptions
- Seek advice from stakeholders and supporters in the community
- Nominate a spokesperson to represent the service
- Ensure communications used do not exacerbate existing negative perceptions
- Review organisation policies in light of issues raised
- Analyse negative publicity and perceptions about the service and develop and implement a strategy to deal with these issues