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Elements and Performance Criteria

  1. Review external and internal industry operating environments.
  2. Identify and evaluate competition to building and investment.
  3. Identify and communicate the benefits of the industry's operating structure.

Required Skills

Required skills

Required skills for this unit are

apply numeracy skills to workplace requirements

communication skills to

enable clear and direct communication using questioning to identify and confirm requirements share information listen and understand

provide information to clients

identify client requirements

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

listening and questioning skills to avoid misinterpretation of client requirements

Required knowledge

Required knowledge for this unit is

economic circumstances and seasonal factors that influence the volume of housing sales

effect of body language and personal appearance on client attitudes and behaviour

industry including market segments and product range

purchasing patterns and other socioeconomic data

types of potential customers and the factors which stimulate their decision to purchase a new dwelling

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

This unit of competency could be assessed by the preparation and submission of a current market analysis for the local region outlining the external operating environment competition and local opportunities

This unit of competency can be assessed in the workplace or a close simulation of the workplace environment provided that simulated or projectbased assessment techniques fully replicate construction workplace conditions materials activities responsibilities and procedures

Critical aspects for assessment and evidence required to demonstrate competency in this unit

A person who demonstrates competency in this unit must be able to provide evidence of the ability to

demonstrate understanding of external operating environment economic and social factors and associated issues such as land availability which relate to housing sales

understand internal factors which can affect construction planning

sell benefits of housing construction to clients as a form of investment

understand importance of adhering to organisational ethics and probity standards

provide detailed information to clients effectively and efficiently

Context of and specific resources for assessment

This competency is to be assessed using standard and authorised work practices safety requirements and environmental constraints

Assessment of essential underpinning knowledge will usually be conducted in an offsite context

Assessment is to comply with relevant regulatory or Australian standards requirements

Resource implications for assessment include

documentation that should normally be available in either a building or construction office

relevant codes standards and government regulations

office equipment including calculators photocopiers and telephone systems

a technical reference library with current publications on measurement design building construction and manufacturers product literature

a suitable work area appropriate to the construction process

Reasonable adjustments for people with disabilities must be made to assessment processes where required This could include access to modified equipment and other physical resources and the provision of appropriate assessment support

Method of assessment

Assessment methods must

satisfy the endorsed Assessment Guidelines of the Construction Plumbing and Services Training Package

include direct observation of tasks in real or simulated work conditions with questioning to confirm the ability to consistently identify and correctly interpret the essential underpinning knowledge required for practical application

reinforce the integration of employability skills with workplace tasks and job roles

confirm that competency is verified and able to be transferred to other circumstances and environments

Validity and sufficiency of evidence requires that

competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision on competency only taken at the point when the assessor has complete confidence in the persons demonstrated ability and applied knowledge

all assessment that is part of a structured learning experience must include a combination of direct indirect and supplementary evidence

Assessment processes and techniques should as far as is practical take into account the language literacy and numeracy capacity of the candidate in relation to the competency being assessed

Supplementary evidence of competency may be obtained from relevant authenticated documentation from third parties such as existing supervisors team leaders or specialist training staff


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

External operating environment includes characteristics of the marketplace which exert an influence on people's individual decisions whether to invest in a building may be abstract or direct factors, such as:

interest rate movements

perceptions about the investment value of the completed property

perceptions about the resale value of the property

perceptions about the value of the currency and possible movements

speculative ambitions.

Economic factors include:

availability of finance

current interest rates

level of economic activity.

Social factors include:

business confidence

job security or insecurity

level of socioeconomic activity

migration.

Personal perceptions of potential clients include:

perceptions about the investment value of the completed property

perceptions about the resale value of the property

perceptions about the value of the currency and possible movements

perceptions of potential interest rate movements

speculative ambitions.

Capacity to meet requirements of the client may be influenced by:

availability of labour and materials

current financial situation

current order levels

projects already committed.

Competition includes effects of investments in:

antiques

art

rental properties

share market.

Other markets include:

apartments

duplexes and triplexes

existing real estate properties

high rise apartments

high rise construction

holiday homes and resorts

mobile homes

retirement villages

terrace housing.