Elements and Performance Criteria
- Review external and internal industry operating environments.
- Factors forming external operating environment are identified.
- Economic factors impacting on the housing industry are understood and taken into account.
- Knowledge of the availability of land, characteristics of new subdivisions and geographic location is demonstrated.
- Impact of social factors affecting the industry are understood and taken into account.
- Personal perceptions of potential clients are recognised and noted.
- Capacity to meet requirements of the client, of the industry and the building and construction company, are understood and factored into communications with the client.
- Identify and evaluate competition to building and investment.
- Identify and communicate the benefits of the industry's operating structure.
- Benefits of the industry's subcontracting system are explained to clients.
- Competitive nature of the industry marketplace is identified as a strength benefiting the client.
- Alternative opportunities in speculative and project construction are explained to the customer.
- Company operating structures and industry productivity information are used effectively to attract customers.