Elements and Performance Criteria
- Establish rapport with clients.
- Rapport with client is established and an interest in client needs, preferences and requirements is expressed to enhance client commitment and trust and credibility of agency, and build return client base.
- Professional ethics are maintained with the client to promote agency image and credibility.
- Effective communication strategies are employed to assist in establishing rapport with client.
- Handle initial client enquiries.
- Client needs, preferences and requirements are accurately clarified to maximise opportunities to promote agency services.
- Client is given space and time to evaluate agency services, while time is used to maximum advantage for client and agency.
- Client is provided with accurate, initial information on agency services in line with client needs, agency practice and legal requirements.
- Features and benefits of agency services are explained to client.
- Interview appointment time is arranged where necessary and interview preparations are completed.
- Formal and informal information is gathered and appropriate notes are taken for file.
- Maintain and use client database.
- Client confidentiality is maintained as required by agency practice and legal requirements.
- Client database is accurately developed, regularly maintained and securely stored according to agency policies and procedures.
- Regular clients are accurately identified and followed up according to agency practice.
- Client records are accurately used to advise clients on agency services of possible interest.
- Deal with client complaints and problems.
- Client complaints and problems are acknowledged and client is supported reassuringly to produce positive outcome.
- Client is encouraged to verbalise issues and active listening is used to minimise client frustration.
- Client's confidence in agency is developed to promote long-term commitment and trust.
- Mutually acceptable resolution of complaint or problem is achieved through implementing agency policy and procedures.