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Elements and Performance Criteria

  1. Prospect for property listings.
  2. Establish client requirements.
  3. Plan property listing presentation.
  4. Deliver property listing presentation.
  5. Prepare and execute agency agreement.
  6. Record and act on instructions.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

Required skills

ability to communicate with and relate to a range of people from diverse social economic and cultural backgrounds and with varying physical and mental abilities

negotiation and presentation skills to conduct listing negotiations with clients

analytical skills to interpret documents such as legislation regulations and standard and statutory forms associated with the listing of properties for sale

application of risk management strategies associated with the listing of properties for sale

computing skills to access the internet and web pages prepare and complete online forms and search online databases

decision making and problem solving skills to analyse situations and make decisions consistent with legislative and ethical requirements

literacy skills to access and interpret a variety of texts including legislation and regulations prepare general information and papers prepare formal and informal letters reports and applications and complete standard and statutory forms associated with listing properties for sale

numeracy skills to calculate and interpret data to provide estimates of selling price range

planning organising and scheduling skills to undertake workrelated tasks such as inspecting properties organising appointments and reporting to clients on progress associated with property listings

research skills to identify and locate documents and information relating to results of comparable property sales

Required knowledge and understanding

agency and statutory listing documentation

agency fees and conditions

agency practices in relation to obtaining listings

business and personal referral networks

business development area for property listings

ethical standards associated with listing properties for sale

listing presentation kit including content format and purpose

marketing activities

market value including

forces that create value

types of value such as value to owner statutory value and security value

methods of sale

negotiation techniques

networks that provide listing opportunities

presentation techniques

relevant federal and state or territory legislation and local government regulations relating to

antidiscrimination and equal employment opportunity

antimoney laundering

consumer protection fair trading and trade practices

employment and industrial relations

financial services

OHS

privacy

property sales

risks and risk management strategies

role of estate agent in providing estimate of value

sales property listing presentation

sources of listings

target groups for obtaining listings

techniques for identifying needs and motivation of clients

ways of developing and maintaining a sales business network

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this Training Package

Overview of assessment

This unit of competency could be assessed through practical demonstration of listing a property for sale Targeted written including alternative formats where necessary or verbal questioning to assess the candidates underpinning knowledge would provide additional supporting evidence of competence The demonstration and questioning would include collecting evidence of the candidates knowledge and application of ethical standards and relevant federal and state or territory legislation and regulations This assessment may be carried out in a simulated or workplace environment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

A person who demonstrates competency in this unit must be able to provide evidence of

completing standard and statutory documentation associated with listing properties for sale

finalising and negotiating the listing of properties with clients

knowledge and application of determining client requirements with regard to the listing of properties

knowledge of agency practice ethical standards and legislative requirements affecting the listing of properties for sale

knowledge of consumer protection principles that impact on the listing of properties for sale

maintaining business records associated with the listing of properties for sale

maintaining communications with clients throughout the listing process

planning and delivering effective listing presentations

Context of and specific resources for assessment

Resource implications for assessment include

access to suitable simulated or real opportunities and resources to demonstrate competence

assessment instruments including personal planner and assessment record book

access to a registered provider of assessment services

Where applicable physical resources should include equipment modified for people with disabilities

Access must be provided to appropriate learning andor assessment support when required

Assessment processes and techniques must be culturally appropriate and appropriate to the language and literacy capacity of the candidate and the work being performed

Validity and sufficiency of evidence require that

competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the persons competence

all assessment that is part of a structured learning experience must include a combination of direct indirect and supplementary evidence

where assessment is for the purpose of recognition RCCRPL the evidence provided will need to be current and show that it represents competency demonstrated over a period of time

assessment can be through simulated projectbased activity and must include evidence relating to each of the elements in this unit

In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions and will reflect the requirements of the competency and the work being performed


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.

Sources of property listings may include:

advertising and promotion

business newsletters

cold prospecting

mailing lists

networks, including:

local community

personal

recommendations from friends and past and present clients

social organisations

targeted direct mail

telephone canvassing

world wide web.

Legislative requirements may include:

anti-discrimination and equal employment opportunity

anti-money laundering

consumer protection, fair trading and trade practices

employment and industrial relations

financial services

OHS

privacy

property sales.

Business and personal referral networks may include:

clients, including:

buyers

owners

previous clients and customers

prospective tenants and buyers

tenants

property management activities, including:

advertising

current owners

referrals

seminars

personal referral network, including:

community organisations

web-based network, such as website, web log and podcast

prospective sellers, from:

databases

electoral roll

general sources of listings

other agents.

Enquiries from potential clients may be received through:

email

inspections

office

open houses

referral

telephone

website.

Appropriate rapport relates to use of techniques that:

establish and build confidence and trust in the agency and its representatives

make the client feel valued

promote and maintain an effective relationship with client.

Client requirements may include:

method of sale

price expectations

purpose of listing property for sale, including:

business reasons

deceased estate

investment

relocation

replacing or upgrading existing property

settlement period

timeframe for sale.

Interpersonal communication techniques may include:

active listening

providing an opportunity for clients to clarify their understanding of the sales process

seeking feedback from clients to confirm own understanding of their needs and expectations

summarising and paraphrasing to check understanding of client message

using appropriate body language.

Promotional material and listing kit may include:

agent and agency profile

agency and statutory documentation

agency web page and online service information, such as virtual tours and online directory

other marketing material.

Visual inspection may include:

chattels and fixtures

condition

location

maintenance

neighbouring properties and adjacent land uses

size.

Key decision makers may include:

buyer's advocate

business associates

family members

friends of buyer

providers of professional advice, including:

accountants

building advisers

financial advisers

legal representatives

property advisers

spouse or partner.

Method of sale may include:

auction

off the plan

private treaty

reverse auction

set sale

specialised properties

tender.

Marketing activities may include:

advertising, including print and electronic media

agency property guide

brochures

direct marketing

business-to-business marketing

inspections

mail-outs

networking

open house

signboards

seminars

targeting markets by service type

internet and online advertising, including web pages, virtual tours and online directories.

Statutory and agency listing documentation may include:

advertising schedule

other agency documents

sale authority.

Negotiation techniques may include:

analytical skills

listening techniques

non-verbal communication skills

personal attributes

presentation techniques

questioning techniques

speaking skills.

Relevant parties may include:

agency principal

client

legal advisers.