Elements and Performance Criteria
- Develop marketing plan for property.
- Potential tenant profile and benefits of effectively marketing property for lease are discussed with landlord.
- Strategies and timeframe for marketing property, including possible marketing activities, are discussed with landlord.
- Costs of different marketing strategies and activities are discussed with landlord.
- Marketing plan for property is prepared and presented to landlord in line with agency practice.
- Marketing plan, including marketing activities and budget, is agreed with landlord.
- Check marketing materials.
- Implement marketing activities.
- Persons involved in marketing property for lease are briefed on their roles and responsibilities to ensure success of marketing activities.
- Marketing activities are implemented in line with agreed marketing plan and budget.
- Responsibility is assigned for ongoing monitoring of marketing activities.
- Marketing activities are implemented that comply with agency practice, ethical standards and legislative requirements.
- Landlord is kept informed ofprogress of marketing activities according to agency practice and legislative requirements.
- Review and report on marketing activities and plan.
- Marketing activities are reviewed against aims and objectives of marketing plan.
- Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice.
- Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people ifproperty proves difficult to lease.
- Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.
- Costs and time lines are analysed to evaluate and improve future marketing initiatives.
- Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.