The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Marketing strategies may include: | advertising options and frequencycanvassinge-business listingsmedia releasespromotional activitiestargeting known areas of potential interest in the listed business. |
Legislative and agency requirements may relate to: | access and equity policy, principles and practicebusiness and performance plans, including organisational goals and objectivesindustry and agency codes of conduct and practice, and code of ethicslegislative and statutory requirements for provision of business broking servicesmarketing plansmission statements and strategic plansOHS policies, procedures and programsorganisational policy, guidelines and requirementspolicies and procedures relating to own role, responsibility and delegationprivacy and confidentiality requirementsquality assurance and procedures manual, including sales and client liaison procedure manualsrecords and information systemsreporting and communication structures. |
Source documents may include: | financial statementsfranchise agreementsasset and property leasesplant and equipment inventoriesstatutory paperwork, such as incorporation documents. |
Potential difficulties may relate to: | allocated budgets relating to marketing and promotionlegislative requirementslevels of interestmarket trends and current selling pricesterms and conditions of tenure. |
Buyer profile may include: | business skills, experience and knowledgefinancial capacity and return expectationshealth statusincome needstime constraintsworkforce support expectations. |
Marketing materials may include: | advertising copybrochures and pamphletsportfolio of the businesspreparation of displays. |
Promotional methods may include: | advertising copymulti-listing or sole agencyposter and window displayspresentationsweb listings. |
Networks may include: | branches of own or associated agencieslocal community and regional organisations and contactslocal, regional and national mediaprofessional associations. |
Progress may relate to: | buyer interestimpact of current marketing strategies. |
Information on progress may include: | agency input into marketing the business so farapproaches and enquiries of interest regarding the listed businesscostings of marketing activitiesperception of levels of interest and worth of current marketing strategiespossible changes in the marketing strategystrategies used in the marketing and promotion of the business. |
Feedback may be collected from: | formal and informal discussions with existing and previous clientsinformation from potential buyersinformation provided by others involved in the appraisal process, both internal and external to the organisationmarket share datasales and completion results. |