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Elements and Performance Criteria

  1. Promote the organisation.
  2. Influence others.
  3. Liaise and negotiate to achieve outcomes.
  4. Build and maintain networks.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

Required skills

applying legislation regulations and organisational policies procedures and practices relating to representing and promoting the organisation including protocols for maintaining networks

using effective communication techniques especially related to public presentations giving and receiving feedback designing promotional material maintaining effective relationships and managing conflict

using problem solving and negotiation to manage contingencies and achieve mutually acceptable outcomes

responding to diversity including gender and disability

preparing general information and papers according to target audiences

proofreading and editing to ensure clarity of meaning conformity to organisational requirements and accuracy and consistency of information

applying procedures relating to occupational health and safety in the context of internal and external networking

Required knowledge

legislation regulations policies and procedures relating to the protocols and guidelines for representing and promoting the organisation

Environmental or sustainability legislation regulations and codes of practice applicable to industry

principles of effective communication in relation to listening questioning and nonverbal communication

a range of complex written communication techniques and their principles

principles and techniques for building relationships of trust including with people from different cultures

techniques and strategies for preparing and presenting information to promote the organisation

public and political context of the organisation and its services

key people inside and outside the organisation who have an impact on its culture services resources and policies

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this Training Package

Overview of assessment

This unit can be assessed off the job for example in a structured training program applying the context of the organisation and the work role It will be more effectively and economically assessed through evidence provided in routine work practice and across a range of applications relevant to the industry professional programs and services the wider community and general management

Assessment should include the opportunity to demonstrate evidence from work in the wider community Evidence should be gathered over time in a range of contexts to ensure the candidate can achieve the unit outcome and apply the competency in different situations or environments

Critical aspects for assessment and evidence required to demonstrate competency in this unit

In addition to integrated demonstration of the elements and their related performance criteria look for evidence that confirms

the knowledge requirements of this unit

the skill requirements of this unit

application of employability skills as they relate to this unit

representing and promoting the organisation in a range of two or more contexts or occasions over time

Context of and specific resources for assessment

Valid assessment of this unit requires

a workplace environment or one that closely resembles normal work practice and replicates the range of conditions likely to be encountered when representing and promoting the organisation and building and maintaining networks including coping with difficulties irregularities and breakdowns in routine

copies of legislation policies procedures and guidelines relating to protocols for representing and promoting the organisation

access to appropriate learning and assessment support when required

Method of assessment

Evidence must include observation and information generated in the workplace as well as observation of performance in routine work functions or where this is not possible in a simulated exercise

The following assessment methods are suggested

observation of performance in routine workplace activities within a range of agreed responsibilities and in various work locations

written andor oral questioning to assess knowledge and understanding

completion of workplace documents and reports produced as part of routine work activities

thirdparty reports from experienced practitioners

completion of performance feedback from supervisors and colleagues

case studies

scenarios

simulations or role plays

Guidance information for assessment

Assessment methods should reflect workplace demands and any identified special needs of the candidate including language and literacy implications and cultural factors that may affect responses to the questions

In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.

Range of strategies to promote the organisation may include:

attending or speaking at meetings, seminars and conferences

association membership

public and specially-targeted presentations

public promotions

providing tailored information

explaining mission, goals and objectives in ways suited to the diversity of the audience

consulting and advising

chairing meetings

briefings

interviews.

Range of audiences may include:

work team

suppliers

formal and informal groups

internal and external customers

government agencies

professional and occupational associations

project-specific consultative or reference groups

committees, such as advisory committees

lobby groups

local inter-agency groups

specific interest or support groups.

Negotiate effectively may include the use of:

assertiveness

collaboration

solution designing

confidence building

conflict reduction

stress management

mediation

empathising.

Key people may include:

officers from government organisations

ministerial advisers

community members

council members

industry representatives

members of professional associations

international associations.

Networks may include:

formal or informal networks

circulation lists

bulletin boards

virtual communities, such as e-networks

mailing lists.