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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Clarify work requirements
   • Clarify visual design components required in the project brief, in consultation with relevant personnel
   • Identify project timelines and discuss factors that may determine or affect visual design concepts
   • Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform
2. Generate and assess ideas
   • Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas
   • Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues
   • Present and review visual design ideas with relevant personnel
3. Develop design concept
   • Experiment with traditional and digital methods to create required visual design components
   • Explore a range of typographical and visual design elements to create components
   • Evaluate initial design ideas with relevant personnel to select final design concept
   • Confirm design concept complies with copyright laws
   • Check output format meets delivery platform requirements
   • Adopt safe ergonomic practices when using equipment for long periods of time
4. Produce components
   • Develop components based on the final design concept using various design techniques
   • Apply visual design principles and communication principles to produce components that have high visual impact
   • Save components in an appropriate format according to project specifications
5. Finalise visual design components
   • Review visual design components against design and technical specifications
   • Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required
   • Save and archive visual design components using industry or enterprise naming conventions and version control protocols

Performance Evidence

Evidence of the ability to:

explore and experiment with design techniques and visual design and communication principles to produce ideas and concepts for visual design components

use design techniques to create visual design components that respond effectively to a project brief

present and discuss ideas, concepts and designs with relevant personnel

save and archive files using standard industry or enterprise naming conventions.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

describe differences between traditional and digital methods in creating visual images, and advantages and disadvantages of each

describe visual design, typographic and communication principles used to construct visual design components

explain safe work practices in relation to working on computers for periods of time

explain the procedure for checking copyright clearance.

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