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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Select focus for research
   • Select a focus for visual communication research based on specific needs and perspectives
   • Challenge own assumptions about the research process and potential information sources
   • Select relevant historical and contemporary sources for investigation and consider any intellectual property requirements
2. Conduct critical analysis
   • Identify and investigate issues and ideas in the development of visual communication
   • Evaluate ways in which meanings, messages and information are communicated in both a historical and contemporary content
   • Seek out and compare the critical views of others in chosen area of inquiry
   • Allow the process of analysis to take exploration of issues in new and unintended directions
3. Present ideas about visual communication history and theory
   • Developsubstantiatedopinionsandideas about visual communication history and theory
   • Make informed contributions to professional discussions of visual communication practice as a result of research
   • Document and present clear and accurate ideas
4. Develop own practice from research
   • Determine potential for integration of research findings into own work
   • Relate visual communication history and theory research outcomes to business practice considerations
   • Recognise connections and associations between history, theory and contemporary practice
   • Develop relevant ideas about how research impacts on own professional practice and its future direction

Performance Evidence

Evidence of the ability to:

select appropriate research focus and information sources based on professional needs

use analysis skills to extract ideas and information from research for integration into professional practice

communicate ideas effectively orally and in written presentations

determine ways to use research in own professional practice.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

explain the criteria for selection of a meaningful research focus to support visual communication practice

list and describe historical and contemporary sources for research into visual communication

explain the characteristics of a ‘substantiated opinion or idea’

discuss fundamental components of visual communication

explain the relationship between the history and theory of visual communication to a developing professional

briefly summarise contemporary trends and practices in visual communication

summarise the influences of technology on visual communication, in historical and contemporary contexts.

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