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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Research type as visual communication
   • Research the history, theory and practice of typography and its application to graphic design practice
   • Assess the effects of typography trends or fashions on professional practice
2. Analyse design needs
   • Confirm communication objectivesbased on the design briefand consultation with relevant people
   • Evaluate design brief requirements
   • Source and evaluate legal considerations and other information pertinent to design brief
3. Develop ideas for typographic solutions
   • Assess typographic options in the context of the brief
   • Identify and access sources of information and ideas about type to inform work
   • Test different type fonts, faces and styles to determine suitability
   • Explore hand drawing techniques and a range of media to create type based on the needs of the brief
   • Consider production issues resulting from type selection and delivery platform
   • Evaluate and select typographic approaches for their potential to meet the communication need
   • Produce and present visual representations of design ideas and confirm as required
4. Manipulate and integrate type
   • Explore options for type design using essential typography theory and principles
   • Use advanced features of software to confidently manipulate and arrange type
   • Explore different ways of integrating type within the design
   • Identify and resolve technical problems based on developing expertise
5. Integrate type within the overall design
   • Explore and integrate elements and principles of design into design solution
   • Integrate other visual components and typographic elements into layouts
   • Produce a final design that supports key communication objectives
   • Establish and follow protocols for saving, exporting and storing work
6. Evaluate typographic design solutions
   • Evaluate functional and aesthetic qualities of typography in the overall design
   • Evaluate the chosen solution and its potential to inform future work

Range Statement

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Performance Evidence

Evidence of the ability to:

assess historical and contemporary information about typography for relevance to graphic design practice

interpret and evaluate design requirements in briefs and other information sources

manipulate type with a high level of technical proficiency using graphics software programs

develop and present typographic concepts

integrate typography and other visual components into final design or layout

develop multiple pieces of professional standard typography that convey the visual communication objectives defined in client briefs

evaluate the effectiveness of typography solutions.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

identify characteristics and styles of graphic design briefs, particularly in relation to typography requirements

identify sources of information on typography and the range of typography options available to the graphic designer

explain the fundamentals of typography production and application

describe the effective application of elements and principles of design to typography

outline the interrelationships between text and visuals and the role of typography in the overall design solution

identify current software programs available to graphic designers and explain their advanced features

explain opportunities and constraints of digital and manual typography techniques

identify different delivery platforms for graphic design work and the technical constraints and considerations these impose.

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