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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Analyse design needs
   • Confirm communication objectivesfor thepublicationbased on the design briefand consultation withrelevant people
   • Evaluate particular specificationsof the design brief
   • Source and evaluate legal, ethical and contractual information pertinent to the project
2. Develop and refine layout ideas
   • Identify relevantsources and conduct research to inform layout ideas
   • Consider the opportunities and constraints offered by different techniques and technologies
   • Assess the different elements that need to be incorporated into the overall layout
   • Create and refine ideas and options for layouts
   • Refine ideas using technical experimentation
   • Evaluate and select approaches based on their potential to meet the communication need
   • Produce and present visual representations of design ideas to others for their approval
3. Create and manipulate layouts
   • Set up the document using the capabilities of appropriate software
   • Manipulate and enhance the layout through use of an extended range of tools and features
   • Support communication objectives with effective integration of text and visuals
   • Identify and resolve technical problems based on developing expertise
   • Apply design skills and technical expertise to achieve desired outcomes
   • Enhance outcomes by working creative and technical processes together
   • Establish and follow safe work practices in the work process
4. Evaluate design work
   • Critique the layout from functional and aesthetic perspectives in the context of the design objective
   • Seek feedback from others as required, and make appropriate adjustments
   • Make assessment of own work and identify key learnings to inform future work
5. Finalise technical aspects
   • Edit and refine layouts to meet technical requirements
   • Follow correct protocols for saving, exporting and storing files
   • Establish appropriate file formats for output and appropriate colour management profiles

Performance Evidence

Evidence of the ability to:

analyse layout requirements in briefs and other information sources

develop and present layout concepts

create original designs for the layout of at least two publications

use an extended range of tools and features of relevant software with a high level of technical proficiency

integrate technical and creative processes to produce outcomes that meet design objectives

evaluate the effectiveness of layouts.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

explain common features and formats of different types of publications

identify sources of information for developing ideas about different layout options

explain interrelationships between different visual design components within a complex layout

identify the current range of software programs available to graphic designers and explain the opportunities and constraints of their application to different technologies

identify different graphic file formats and explain how and why these are used in different contexts

explain technical requirements for the manipulation and formatting of visual components and file types

discuss file management protocols and procedures for a range of publications, both print and web-based

explain key safety requirements for the use of computer and keyboard.

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