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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Develop an industry focus for design practice
   • Establish the range of current and potential professional opportunities for graphic design practice
   • Determine keyprofessional relationships for graphic designers
   • Evaluate ways that graphic designers do business and the business practices they use
   • Engage with industry networks and sources as part of a developing professional practice
2. Address key legal and safety requirements for graphic design practice
   • Evaluate key legal considerations for graphic design practice
   • Build safe work practices into all graphic design work according to relevant legislation and standards
   • Perform work in ways that take account of intellectual property issues in graphic design practice
3. Research and evaluate graphic design trends
   • Source information on local and globalgraphic design trendsusingformal and informal research strategies
   • Assess the ways in which industry practice may change in response to different trends
   • Evaluate convergence and connections that are developing between graphic design and other professions and industries
4. Develop skills to meet trends
   • Analyse the impact of current and emerging trends on the skills needed by graphic designers
   • Analyse the impact of trends on fundamental skills and professional expertise
   • Take action to address the need for own skills development
5. Develop own response to changing trends and technologies
   • Assess the implications and consequences of graphic design trends on own work
   • Usecritical analysisto identify creative or commercial opportunities presented by emerging trends
   • Use networking and professional development opportunities to identify and respond to industry trends
   • Refine approaches to work in response to current and emerging trends

Performance Evidence

Evidence of the ability to:

use a range of professional graphic design business practices in own work

adopt intellectual property and safety standards required for graphic design practice

research and evaluate the effect of current and emerging trends on graphic design practice

apply research outcomes to develop creative and commercial opportunities in own professional practice

identify and address skill development needs.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

discuss the changing role of graphic design and its convergence with other design disciplines

outline current and emerging graphic design technologies and trends at a global level

discuss graphic design industry networks and professional development opportunities

identify current graphic design business practice including key relationships and ways work is sourced and costed

summarise broad global design trends that apply to design disciplines

explain implications of emerging graphic design technologies on the business

identify sources of information about graphic design

explain intellectual property issues associated with professional graphic design practice

describe key safety considerations for professional graphic design practice.

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