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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Adopt professional work practices
   • Develop and maintain aprofessional work ethic to support graphic design practice
   • Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design
   • Evaluate the skills and knowledge needed to operate as a professional graphic designer
   • Evaluate own current skills and abilities and the need for further professional development
   • Evaluate all aspects of own practice on an ongoing basis
2. Develop commercial skills for graphic design
   • Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends
   • Investigate costing practices and charges for graphic design work in different industry contexts
   • Assess the opportunities used by graphic designers to promote their services
   • Analyse the client perspective of graphic design and its impact on professional practice
   • Evaluate relevant information to build own approach to the commercial position of own practice
3. Analyse the rights and obligations of graphic designers
   • Evaluate the legal and moral rights and obligations of graphic designers
   • Practise work and business in ways that meet legal and moral obligations
   • Pursue own rights as a graphic designer consistent with own professional and ethical standards
4. Pursue professional graphic design opportunities
   • Evaluate new work opportunities for graphic designers at a local and global level
   • Identify and evaluate opportunities that exist in current anddevelopinggraphic designtrends

Performance Evidence

Evidence of the ability to:

research and evaluate a broad range of professional and commercial information about graphic design

develop approaches and strategies for own practice based on research and reflection that address:

legal, ethical and moral obligations

business and design practice skill development

how to promote services

how to pursue new work opportunities

communicate with other professionals to collaborate and share ideas.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

explain factors that influence the client perspective on graphic design practice

describe legal rights and obligations of graphic designer, particularly in relation to intellectual property

identify common professional development opportunities in graphic design

summarise the range of local and global work opportunities open to graphic designers

summarise current trends in graphic design and their effects on professional practice

identify key behaviour, skills and practices required in professional graphic design practice

describe typical ways business is done in graphic design practice including key commercial relationships

explain ways that graphic design work is costed and priced in different practice contexts.

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