Elements and Performance Criteria
- Interpret briefs for illustrative work
- Interpret the specifications of illustration briefs
- Discuss and clarify issues about specifications, parameters and constraints with relevant people as required
- Evaluate client requirements to make decisions about style and content of illustrative work
- Source and evaluate information pertinent to briefs
- Organise resources
- Test design approaches for illustrative work
- Produce preliminary visual representations that take account of intellectual property requirements
- Identify possible illustrative approaches and establish criteria, in line with the brief, for selecting final approach
- Experiment with different illustrative techniques to test a range of approaches that will best communicate ideas required by the brief
- Evaluate testing processes against criteria and select approach that best meets requirements of briefs
- Critique own work for conceptual success and technical execution and seek feedback, as required
- Refine and accurately document the illustrative approach based on testing processes
- Produce finished illustrative work
- Create illustrations using techniques selected from experimentation and testing, considering and applying elements and principles of design
- Review and refine ideas and approaches based on ongoing experience with production of own work
- Seek and consider feedback from key people to refine illustrative work as required
- Present finished work within agreed work parameters