Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Interpret the illustration brief
   • Analyse the illustration brief for key communication objectives
   • Develop an understanding of the broader context for the illustrative work
   • Discuss and develop shared understanding of illustration requirements with relevant people
2. Generate and assess ideas for illustrations
   • Evaluate the specific context and proposed media for the illustrative work
   • Identify and source references that inform ideas for the illustrative work
   • Evaluate current and emerging trends in illustration for potential ideas
   • Explore and experiment with different approaches and techniques for communication of key messages
   • Create appropriate relationships between different visual components
   • Collaborate with others, including experts, to maximise contribution of ideas
   • Assess ideas for technical, creative and budgetary implications
   • Refine and select approaches that best balance the overall needs of the brief
3. Create illustrations
   • Create impactful illustrations through effective engagement with the elements and principles of design
   • Use advanced compositional skills to establish strong spatial relationships in illustrations
   • Create appropriate mood and feeling in illustrations
   • Develop and reflect on evolving personal style in illustrative work
   • Engage in an ongoing process of testing, creative collaboration and refinement during the process
4. Finalise illustrations
   • Negotiate and agree to modifications and amend as required
   • Develop accurate and comprehensive documentation to support the production process
   • Present final illustrations and documentation to relevant people and confirm acceptance
5. Evaluate effectiveness of illustrations
   • Evaluate completed illustrations for success in achieving objectives
   • Assess work against creative, technical and business considerations
   • Analyse and evaluate feedback from client and others
   • Evaluate own role in design process and note areas for future improvement

Performance Evidence

Evidence of the ability to:

explore and experiment with a range of design approaches and illustration techniques to create a body of illustrative work that:

meets the requirements of associated briefs

shows a command of advanced compositional skills in both print and digital formats

supports own ideas for work.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

---

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

describe intellectual property requirements relevant to producing illustrations

explain different formats for illustrative briefs and summarise typical inclusions

describe typical roles and responsibilities of key people involved in illustration projects

describe key issues that impact on illustrative work:

creative, technical and business issues

legal and ethical requirements

production factors for both print and digital formats

discuss current and emerging trends in illustration

explain a broad range of uses for illustrations and principles that apply to different usage

describe the properties and capabilities of these illustration techniques:

digital and traditional techniques

image manipulation

layout and typography

describe, for the elements and principles of design, the detailed characteristics, complex interrelationships, use in illustrations and how they may be challenged

describe a range of creative thinking techniques and how they can be used to encourage new ideas.

---