Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Contribute to the development of promotional strategies
  2. Undertake promotional activities
  3. Finalise promotional activities

Knowledge Evidence

To complete the unit requirements the individual must:

provide examples of sources of marketing information about own industry sector

describe the market for different types of products and services in own industry sector

describe the ways in which different types of businesses present and promote their products and services

describe the formats and features of different types of promotional materials, and ways in which they can be produced

describe issues and challenges that typically arise in the context of assisting with marketing and promotional activities, and suggest ways of addressing them

provide examples of networking and distribution channels relevant to own industry sector.