Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

Research role of photo imaging in visual communication
Use visual communication in photo imaging practice
Evaluate visual communication in photo imaging practice
- Evaluate effectiveness of visual communication in production of photo images to engage target audience
- Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities

Performance Evidence

Evidence of the ability to:

research visual communication theories to establish their role in the production of photo images

create a body of photo images that apply visual communication in various modes to engage a target audience

evaluate own work for its visual communication impact .

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

outline research techniques relevant to the creative practitioner

describe a range of contexts in which the photo images are used for visual communication

identify the common modes of visual communication and describe the essential features that impact on photo image production

describe common themes used in photo imaging and explain how visual communication is used in their conceptualisation and production

summarise the key commentators and theories on the connection between visual communication and the photo image.