Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Investigate trends and emerging technologies in photo imaging industry
   • Identify trends and emerging technologies that impact on photo imaging using credible and current sources of information
   • Evaluate implications of trends and emerging technologies on photo imaging
   • Document details of sources of information, and trends and technologies identified
2. Assess creative and commercial opportunities in industry trends
   • Use critical thinking techniques to identify creative and commercial opportunities that arise from research
   • Clarify business objectives associated with the identified opportunities
   • Identify entrepreneurial attitudes and strategies required to develop identified opportunities
   • Assess feasibility, commercial viability and risks of pursuing the identified opportunities
   • Develop a plan to realise the identified opportunities
3. Review business and creative impact of opportunities
   • Implement plan for identified creative and commercial opportunities
   • Review outcomes against business objectives
   • Develop systems and strategies to identify and respond to future creative and commercial opportunities

Performance Evidence

Evidence of the ability to:

research and document trends and new technologies in photo imaging products and processes

analyse own creative and business practice and the impact of incorporating new trends and technologies

produce and implement a plan to take advantage of creative and commercial opportunities

evaluate implementation and develop strategies to keep up to date with, and respond to, new trends and technologies.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

---

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

identify sources of information for trends and emerging technologies impacting on the photo imaging industry

outline entrepreneurial attitudes and strategies to commercialise trends in photo imaging

describe factors to be considered when evaluating commercial risk and commercial viability of opportunities.

---