Elements and Performance Criteria
- Plan portrait photo imaging services
- Research styles and conceptual and aesthetic approaches to photographic portraits
- Develop studio style for intended target audience
- Create work samples representative of studio style for marketing and promotional purposes
- Prepare pricing schedule, order forms, terms of trade and contracts
- Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice
- Promote and market portrait photo imaging services
- Prepare for shoot
- Discuss and confirm with client creative aspects of shoot, product formats and pricing
- Assess shoot requirements and take test shots to refine approach
- Develop shoot management timelines, prepare equipment and confirm production team support where necessary
- Confirm with necessary parties access to locations and subjects
- Shoot and produce images
- Interact with client to capture photo images to agreed style, content and specifications
- Generate proof images and seek feedback from client on shoot progress and image selection
- Optimise images to agreed client specifications using industry standards
- Output optimised images or integrated presentation products to client specifications using agreed service suppliers
- Prepare invoice and deliver with completed creative product to client
- Wrap up and review shoot
- Check and reinstate equipment and shoot site to original condition
- Review client feedback and evaluate personal performance in shoot context
- Catalogue and archive optimised images or integrated presentation products according to industry standards
- Maintain contractual and financial records for business and taxation purposes
- Update work samples of domestic photo imaging services for self-promotion purposes
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot