Elements and Performance Criteria
- Plan photo imaging for weddings
- Research styles and conceptual and aesthetic approaches to wedding photography
- Develop studio style for intended target audience
- Create sample albums and products representative of studio style for marketing and promotional purposes
- Prepare pricing schedule, order forms, terms of trade and contracts
- Establish professional practice arrangements for wedding services, including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice
- Promote and market wedding photo imaging services
- Prepare for shoot
- Discuss and confirm with client creative aspects of shoot, product formats, pricing and timelines
- Discuss with client assignment of copyright and licensing arrangements
- Negotiate and finalise contract, including payment plan arrangements
- Assess shoot requirements and take test shots to refine approach
- Develop shoot management timelines, prepare equipment and confirm production team support where necessary
- Confirm with necessary parties access to locations and subjects
- Shoot and produce images
- Liaise with relevant people and interact at wedding location to ensure shot opportunities are minimally intrusive
- Coordinate and work with shoot team if required
- Capture images within shoot context and respond efficiently to changed circumstances
- Generate proofs and samples, and liaise with client to finalise creative product content
- Optimise images and output creative products to agreed client specifications using industry standards
- Prepare content package and final invoice for client for collection and payment
- Wrap up and review shoot
- Maintain working condition of equipment, studio and props
- Review client feedback and evaluate personal performance within shoot context
- Catalogue and archive optimised images or integrated presentation products according to industry standards
- Maintain contractual and financial records for business and taxation purposes
- Update work samples of wedding photo imaging services for marketing or promotional purposes
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot