Elements and Performance Criteria
- Establish project requirements
- Evaluate requirements for range of illustrative photo imaging projects
- Research, using variety of sources, contemporary styles and conceptual or aesthetic approaches used in similar illustrative photo imaging projects
- Clarify sample layouts and other visual references with appropriate people
- Prepare work, usage estimates and creative fee for range of illustrative photo imaging projects
- Confirm shoot responsibilities and refine shoot requirements, including deadlines with relevant people
- Produce design concepts for creative products and confirm with relevant people
- Prepare terms and conditions and quotation for shoot, and check against initial estimate
- Confirm intellectual property arrangements and finalise agreement or contract with relevant people
- Prepare for shoot
- Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
- Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
- Organise props, locations, talent, apparel and fashion accessories as required
- Evaluate shoot requirements and take test shots to refine technical and conceptual approach
- Develop shoot management schedule and make shoot preparations
- Liaise with associated professionals about publication or presentation arrangements
- Shoot and produce images
- Capture high quality images to meet shoot objectives
- Alert relevant people to variations to shoot that may lead to additional charges
- Generate proof images and seek feedback from relevant people on shoot progress and image quality and selection
- Optimise and output photo images to relevant specifications using industry formatting standards
- Prepare work for electronic or physical dispatch and presentation or publication
- Prepare invoice or account and deliver with completed images to relevant people
- Wrap up and review shoot
- Check and reinstate equipment, shoot site and props to original condition
- Review any feedback and evaluate personal performance in shoot context
- Catalogue and archive photo images according to industry standards
- Maintain contractual and financial records for business and taxation purposes
- Update work samples of illustrative photo images for self-promotion purposes
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot