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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Develop and apply professional work practices
  2. Evaluate different business practices
  3. Address financial aspects of creative practice
  4. Analyse the rights and obligations of creative practitioners
  5. Evaluate professional opportunities

Performance Evidence

Evidence of the ability to:

research and evaluate a broad range of complex and varied business information, including business structures, financial considerations, and legal rights and obligations

develop cohesive approaches and strategies, that are grounded in research and analysis, for developing and managing own practice

interact with other professionals on management and development issues

identify professional work opportunities within and beyond the creative sectors, including new and emerging opportunities

apply relevant legal and moral rights and obligations in own practice.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.


Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

summarise the types of behaviour, skills and practice that constitute a professional way of working in the specific area of creative practice

outline professional development opportunities for the specific area of creative practice

identify types and sources of external expertise and professional advice for creative practitioners that could be used in professional practice, including different industry organisations

explain general business structures, practices, systems and procedures that apply to all professional practitioners, as well as typical ways that business is done in the specific area of creative practice

summarise the physical resources needed for different types of professional practice and different ways they may be set up or accessed

explain the financial management practices that apply to all professional practitioners, including financial models and structures that apply to the specific area of creative practice

identify the factors to consider when costing and selling work and methods of selling work, including commissions

summarise trends in the consumption of culture and creative products and their impact on professional creative practice

list and describe the legal and moral obligations of creative practitioners, including intellectual property, work health and safety, and sustainability considerations.