Elements and Performance Criteria
- Prepare to write content
- Identify production requirements for content with relevant personnel
- Identify purpose of content and publishing medium that may affect the way content will be written
- Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
- Cross-check with additional sources to find information where there are perceived gaps in text-based content
- Analyse available data to identify needs and perspectives of target users and audience
- Generate a range of ideas relevant to content purpose and target audience
- Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel
- Draft content
- Classify, structure and sequence content so it is easy to read or navigate
- Draft content using writing and communication principles
- Draft content using writing techniques appropriate to content purpose
- Refine and redraft content to meet creative requirements
- Check content complies with laws and codes of practice relevant to broadcasting and publication
- Provide captions or descriptions for media assets as required
- Apply presentation techniques to enhance readability
- Proofread content and conduct readability tests if appropriate
- Submit final draft to relevant personnel for consideration and review, where appropriate
- Adopt safe ergonomic practices when using screens and keyboards for long periods of time
- Finalise content
- Incorporate feedback from relevant personnel into final content, where appropriate
- Submit content by agreed deadline according to organisational procedures
- Save and archive content according to enterprise procedures
- Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate