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Elements and Performance Criteria

  1. Establish design requirements
  2. Develop and refine the design brief
  3. Negotiate terms and conditions

Required Skills

Required skills

communication presentation and negotiation skills specifically for the process of working with clients to establish and refine design briefs in a particular area of design

literacy skills sufficient to research and evaluate a wide range of source materials for the development of the concept for own work to conduct a critical discourse about the concept for own work

numeracy skills sufficient to develop realistic costing for realisation of design concept

Required knowledge

sources of information that inform the development of design concepts within a specific industry context

the scope nature and potential variations within design briefs relevant to a specific industry context

legal issues that affect negotiations and contracts in the relevant industry context

copyright moral rights and intellectual property issues and legislation that impact on design work in the relevant industry context

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit

effective collaboration and communication skills to work with others to develop and refine a design brief

sound knowledge of the design process within the specific industry contextdesign discipline

Context of and specific resources for assessment

The assessment context must provide for

practical demonstration of skills through the development and finalisation of a design brief for a specific industry purpose

interaction with and involvement of others to reflect the collaborative nature of the unit and the communication and negotiation skills required

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of a design brief in which the candidate has played a significant development role

evaluation of reports prepared by the candidate detailing the processes undertaken for establishing and refining the brief including challenges faced and lessons for the future

questioning and discussion on the process and to assess knowledge of issues surrounding legislation industry context sources of information

case studies to assess ability to adapt approach to different client requirements and contexts

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Assessment of this unit requires access to sources of information relevant to the industry context


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Design requirements may relate to any industry/design discipline, and may include:

event design

graphic design

interior design

multimedia design

object design

product design

theatrical/film production design, eg sets, costumes, lighting

wearable object design, e.g. fashion, jewellery

Relevant stakeholders in addition to client may include:

authorities, e.g. local council for outdoor event design

creative specialists

other designers

others involved in the project

production teams

technical specialists

venue managers

Information and references relevant to the design project may include:

environment

financial information

music and/or film/video

oral history

organisational information

photographs and other artworks

project team members

promotional material

technical reports/data

texts and other written references

work of other designers/artists

Critical analysis may involve:

considering how ideas may be adapted

considering how ideas may be challenged

drawing links between references and potential designs

evaluating work of other designers

making judgements about potential ideas in relation to the budget and available resources

making judgements about relevance of information and ideas

Overall objectives and parameters may relate to:

audience

availability of materials, tools, equipment and human resources

budget

conflicting competing demands

organisational vision

presentation venue/context

sponsorship

timeframe

Appropriate format/medium for presentation of ideas may include:

checklists

digital presentation

drawings

electronic presentations

graphic formats

models

paintings

photographs

plans

prototypes

verbal description/oral presentation

video

visual diagrams

Terms and conditions may relate to:

conceptual parameters

contracts

deliverables

legal and financial issues such as processes to be used

ownership and copyright

reporting

technical requirements

timelines

Organisational and professional standards may include:

industry standards for written agreements

industry-accepted fee schedules

requirements for written agreements