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Elements and Performance Criteria

  1. Determine financial requirements and sponsorship opportunities
  2. Obtain sponsorship
  3. Service sponsors

Evidence Required

Underpinning skills and knowledge

Assessment must include evidence of the following knowledge and skills

sponsorship protocols in relation to making contact nature of proposals involvement of sponsor in activities and reporting expectations in a given industry context

potential sponsorship contacts and sources of finance in commerce andor government in the relevant industry context

features and formats for sponsorship proposalspackages in the relevant industry context

written communication skills sufficient to develop sponsorship proposals

features of contracts and agreements and how to interpret them

negotiation and communication skills in relation to sponsorship activities

project management skills in relation to managing sponsorship activities

Linkages to other units

This unit has linkages to a range of other financial marketing and management units and combined assessment andor training with those units would be appropriate for example

CUEFINB Develop a budget

CUEFIN01B - Develop a budget

CUEFINB Manage a budget

CUEFIN02B - Manage a budget

other marketing units

units dealing with development and presentation of business proposals

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit

development of clear concise and professional sponsorship proposals

effective communication presentation and negotiation skills

Method and context of assessment

The assessment context must provide for

project or work activities conducted over a period of time that allow the candidate to plan and implement sponsorship for an organisation activity or event

involvement of and interaction with others to allow the communication and negotiation aspects of the unit to be assessed

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of reports detailing sponsorship projects or activities conducted by the candidate

evaluation of reports prepared by the candidate detailing the processes undertaken to obtain and manage sponsorship

case studies and problem solving to assess ability to develop sponsorship approaches to different workplace contexts

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Resource requirements

Assessment of this unit requires access to

current technology for the presentation of sponsorship proposals

activityeventprogramorganisation to be sponsored

Key competencies in this unit

Key competencies are built into all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform

Level Administer and Manage

Level Design and Evaluate

Collecting analysing and organising ideas and information

Researching potential sponsors

Communicating ideas and information

Negotiating sponsorship

Planning and organising activities

Coordinating the involvement of a sponsor in an activity

Working with others and in teams

Providing guidance to others working with sponsors

Solving problems

Liaising with a sponsor when attendance numbers fall short of expectations

Using mathematical ideas and techniques

Estimating costs of possible sponsorship packages

Using technology

Using presentation software to present proposals to sponsors

Underpinning skills and knowledge

Assessment must include evidence of the following knowledge and skills

sponsorship protocols in relation to making contact nature of proposals involvement of sponsor in activities and reporting expectations in a given industry context

potential sponsorship contacts and sources of finance in commerce andor government in the relevant industry context

features and formats for sponsorship proposalspackages in the relevant industry context

written communication skills sufficient to develop sponsorship proposals

features of contracts and agreements and how to interpret them

negotiation and communication skills in relation to sponsorship activities

project management skills in relation to managing sponsorship activities

Linkages to other units

This unit has linkages to a range of other financial marketing and management units and combined assessment andor training with those units would be appropriate for example

CUEFINB Develop a budget

CUEFIN01B - Develop a budget

CUEFINB Manage a budget

CUEFIN02B - Manage a budget

other marketing units

units dealing with development and presentation of business proposals

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit

development of clear concise and professional sponsorship proposals

effective communication presentation and negotiation skills

Method and context of assessment

The assessment context must provide for

project or work activities conducted over a period of time that allow the candidate to plan and implement sponsorship for an organisation activity or event

involvement of and interaction with others to allow the communication and negotiation aspects of the unit to be assessed

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of reports detailing sponsorship projects or activities conducted by the candidate

evaluation of reports prepared by the candidate detailing the processes undertaken to obtain and manage sponsorship

case studies and problem solving to assess ability to develop sponsorship approaches to different workplace contexts

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Resource requirements

Assessment of this unit requires access to

current technology for the presentation of sponsorship proposals

activityeventprogramorganisation to be sponsored

Key competencies in this unit

Key competencies are built into all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform

Level Administer and Manage

Level Design and Evaluate

Collecting analysing and organising ideas and information

Researching potential sponsors

Communicating ideas and information

Negotiating sponsorship

Planning and organising activities

Coordinating the involvement of a sponsor in an activity

Working with others and in teams

Providing guidance to others working with sponsors

Solving problems

Liaising with a sponsor when attendance numbers fall short of expectations

Using mathematical ideas and techniques

Estimating costs of possible sponsorship packages

Using technology

Using presentation software to present proposals to sponsors


Range Statement

The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Appropriate colleagues may include:

management

technical or creative specialists

organising committees

boards of management

funding bodies.

Items, activities or events to be sponsored may include:

total productions

physical items

meals

travel

entertainment

social events

exhibitions (permanent or temporary)

ongoing organisation activities.

Potential sponsors may include:

existing sponsors

boards of directors, councils or other governing bodies

new sponsors

government agencies

investors

joint partners, including limited life partners

friends' organisations

community bodies

audiences.

Documentation to be maintained for sponsorship may include:

financial records

activity reports/schedules

attendance figures

contracts.

The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Appropriate colleagues may include:

management

technical or creative specialists

organising committees

boards of management

funding bodies.

Items, activities or events to be sponsored may include:

total productions

physical items

meals

travel

entertainment

social events

exhibitions (permanent or temporary)

ongoing organisation activities.

Potential sponsors may include:

existing sponsors

boards of directors, councils or other governing bodies

new sponsors

government agencies

investors

joint partners, including limited life partners

friends' organisations

community bodies

audiences.

Documentation to be maintained for sponsorship may include:

financial records

activity reports/schedules

attendance figures

contracts.