Elements and Performance Criteria
- Determine financial requirements and sponsorship opportunities
- Identify financial requirements in consultation with appropriate colleagues
- Set sponsorship targets based on financial requirements of activity and estimated income and expenditure
- Identify items, activities or projects to be sponsored based on potential sponsor appeal and the needs of the organisation
- Assess previous methods of securing finance for relevance to the activity
- Identify potential sponsors in accordance with the nature of the activity and/or previous sponsors
- Obtain sponsorship
- Develop sponsorship proposals in a clear, concise and professional way to include full breakdown of costs and benefits and other relevant sponsor information
- Distribute and/or present sponsorship information in accordance with agreed targets
- Undertake follow-up promotion and negotiation as required
- Conduct meetings to discuss proposals in a professional and business-like manner
- Make written contracts/agreements with the sponsor to include full details of commitments made by both parties
- Service sponsors
- Organise activities in accordance with sponsorship agreements ensuring all agreements made are honoured
- Provide and request feedback to and from the sponsor
- Monitor and evaluate activities and make adjustments accordingly
- Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation
- Maintain accurate and current documentation as required throughout the process
- Undertake follow-up liaison with sponsor