Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Complete marketing related tasks
  2. Promote the organisation

Evidence Required

Underpinning skills and knowledge

Assessment must include evidence of the following knowledge and skills

sources of marketingrelated information appropriate to the industry sector

basic research skills encompassing identification of sources questioning and active listening to elicit information notetaking sorting and processing information

written and oral communication skills for conveying information clearly concisely and coherently

general knowledge of the market for different types of products and services in the relevant industry context

ways in which different types of businesses present and promote products and services relevant to the industry sector

formats and features of different types of promotional materials and ways in which they can be produced

networking and distribution channels relevant to the industry sector

interpersonal skills particularly in relation to networking with industry colleagues

literacy skills sufficient to interpret a broad range of marketing information and material

Linkages to other units

This unit has linkages to a range of other units and combined assessment and or training with those units may be appropriate for example

CUEMARB Undertake marketing activities

CUEMAR03B - Undertake marketing activities.

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit

general knowledge of marketing activities in the context of the relevant industry sector

research and communication skills to source and present information effectively

Method and context of assessment

The assessment context must provide for

practical demonstration of skills through completion of marketingrelated tasks for a specific industry purpose

liaison with others to reflect the interpersonal aspects of this unit

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of promotional materials on which the candidate has worked

evaluation of material researched by the candidate in response to a particular need

oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Resource requirements

Assessment of this unit requires access to

resources required for marketing activities

Key competencies in this unit

Key competencies are built in to all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform

Level Administer and Manage

Level Design and Evaluate

Collecting analysing and organising ideas and information

Reviewing competitor information

Communicating ideas and information

Drafting a flyer to promote an event

Planning and organising activities

Organising meetings on marketing issues

Working with others and in teams

Liaising with supervisor to determine work requirements

Using mathematical ideas and techniques

Using budget information

Solving problems

Dealing with conflicting information

Using technology

Using the Internet for research

Underpinning skills and knowledge

Assessment must include evidence of the following knowledge and skills

sources of marketingrelated information appropriate to the industry sector

basic research skills encompassing identification of sources questioning and active listening to elicit information notetaking sorting and processing information

written and oral communication skills for conveying information clearly concisely and coherently

general knowledge of the market for different types of products and services in the relevant industry context

ways in which different types of businesses present and promote products and services relevant to the industry sector

formats and features of different types of promotional materials and ways in which they can be produced

networking and distribution channels relevant to the industry sector

interpersonal skills particularly in relation to networking with industry colleagues

literacy skills sufficient to interpret a broad range of marketing information and material

Linkages to other units

This unit has linkages to a range of other units and combined assessment and or training with those units may be appropriate for example

CUEMARB Undertake marketing activities

CUEMAR03B - Undertake marketing activities.

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit

general knowledge of marketing activities in the context of the relevant industry sector

research and communication skills to source and present information effectively

Method and context of assessment

The assessment context must provide for

practical demonstration of skills through completion of marketingrelated tasks for a specific industry purpose

liaison with others to reflect the interpersonal aspects of this unit

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of promotional materials on which the candidate has worked

evaluation of material researched by the candidate in response to a particular need

oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Resource requirements

Assessment of this unit requires access to

resources required for marketing activities

Key competencies in this unit

Key competencies are built in to all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform

Level Administer and Manage

Level Design and Evaluate

Collecting analysing and organising ideas and information

Reviewing competitor information

Communicating ideas and information

Drafting a flyer to promote an event

Planning and organising activities

Organising meetings on marketing issues

Working with others and in teams

Liaising with supervisor to determine work requirements

Using mathematical ideas and techniques

Using budget information

Solving problems

Dealing with conflicting information

Using technology

Using the Internet for research


Range Statement

The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Marketing related tasks could be very varied in nature and may include:

research

organisational tasks

document/brochure production

liaison with internal or external stakeholders.

Internal and external marketing information may relate to:

competitors

product/service development

media options

consumer preferences.

Relevant colleagues may include:

head of department

supervisor

other personnel within the organisation

clients

suppliers.

Marketing and promotional material may include:

media releases

advertisements

flyers

posters

invitations

newsletters.

Relevant individuals/organisations may include:

internal and external stakeholders

the press

community groups

clubs and societies

significant individuals.

The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Marketing related tasks could be very varied in nature and may include:

research

organisational tasks

document/brochure production

liaison with internal or external stakeholders.

Internal and external marketing information may relate to:

competitors

product/service development

media options

consumer preferences.

Relevant colleagues may include:

head of department

supervisor

other personnel within the organisation

clients

suppliers.

Marketing and promotional material may include:

media releases

advertisements

flyers

posters

invitations

newsletters.

Relevant individuals/organisations may include:

internal and external stakeholders

the press

community groups

clubs and societies

significant individuals.