Required skills

basic research skills encompassing identification of sources questioning and active listening to elicit information notetaking sorting and processing information

written and oral communication skills for conveying information clearly concisely and coherently

interpersonal skills particularly in relation to networking with industry colleagues

literacy skills sufficient to interpret a broad range of marketing information and material

Required knowledge

sources of marketingrelated information appropriate to the industry sector

general knowledge of the market for different types of products and services in the relevant industry context

ways in which different types of businesses present and promote products and services relevant to the industry sector

formats and features of different types of promotional materials and ways in which they can be produced

networking and distribution channels relevant to the industry sector

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit

general knowledge of marketing activities in the context of the relevant industry sector

research and communication skills to source and present information effectively

Context of and specific resources for assessment

The assessment context must provide for

practical demonstration of skills through completion of marketingrelated tasks for a specific industry purpose

liaison with others to reflect the interpersonal aspects of this unit

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of promotional materials on which the candidate has worked

evaluation of material researched by the candidate in response to a particular need

oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Assessment of this unit requires access to

resources required for marketing activities

Internal and external marketing information may relate to:

Marketing and promotional material may include:

Relevant colleagues may include:

Marketing related tasks could be very varied in nature and may include:

Relevant individuals/organisations may include: