Elements and Performance Criteria
- Plan market research
- Identify specific research needs based on current business focus and the needs of the organisation
- Develop objectives for the research in consultation with the appropriate personnel
- Identify research methods and select the most appropriate method in accordance with research objectives, organisational policies and procedures and resource constraints
- Obtain approval to undertake market research from the appropriate personnel as required
- Document planning process in accordance with organisational procedures
- Conduct research
- Obtain data using selected research method(s)
- Identify the need for, and obtain, specialist assistance where appropriate
- Identify the need for, and use, appropriate technology to assist in the research process
- Conduct research within agreed timeframes and in accordance with agreed method
- Document research in accordance with organisational procedures
- Identify the need for, and make adjustments to, the research process when required
- Analyse research findings
- Analyse data and identify and interpret key issues resulting from the research
- Store data in accordance with organisational procedures
- Use results to inform current activities and future planning
- Present results of the research to appropriate personnel with relevant recommendations and observations
- File results of research in accordance with organisational policies and procedures