1. Plan market research
   • Identify specific research needs based on current business focus and the needs of the organisation
   • Develop objectives for the research in consultation with the appropriate personnel
   • Identify research methods and select the most appropriate method in accordance with research objectives, organisational policies and procedures and resource constraints
   • Obtain approval to undertake market research from the appropriate personnel as required
   • Document planning process in accordance with organisational procedures
2. Conduct research
   • Obtain data using selected research method(s)
   • Identify the need for, and obtain, specialist assistance where appropriate
   • Identify the need for, and use, appropriate technology to assist in the research process
   • Conduct research within agreed timeframes and in accordance with agreed method
   • Document research in accordance with organisational procedures
   • Identify the need for, and make adjustments to, the research process when required
3. Analyse research findings
   • Analyse data and identify and interpret key issues resulting from the research
   • Store data in accordance with organisational procedures
   • Use results to inform current activities and future planning
   • Present results of the research to appropriate personnel with relevant recommendations and observations
   • File results of research in accordance with organisational policies and procedures

Not applicable

Underpinning skills and knowledge

Assessment must include evidence of the following knowledge and skills

role of research within the relevant industry sector and major research bodies

sources of research data within the relevant industry sector

typical research methodologies and the ways in which they are used within the relevant industry sector

types of technology use for research

report writing for the presentation of research data

methods of collating and analysing quantitative and qualitative data

Linkages to other units

This unit has linkages to a range of other marketing and planning units and combined assessment and or training with those units may be appropriate for example

THHGLEB Develop and manage marketing strategies

THHGLE12B - Develop and manage marketing strategies

THTSMAB Coordinate the production of brochures and marketing materials

THTSMA01B - Co-ordinate the production of brochures and marketing materials.

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit

conduct of research using appropriate techniques methodologies and reporting

knowledge of a range of research techniques and methodologies

Method and context of assessment

The assessment context must provide for

practical demonstration of skills through the conduct of research for a specific project

interaction with others to reflect the consultative aspects of the unit

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

research project and report for an organisation event or project

case studies to assess ability to apply methodologies to different situations

oral or written questioning to assess knowledge of research methodologies and sources of data

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Resource requirements

Assessment of this unit requires access to

current industry research data

Key competencies in this unit

Key competencies are built in to all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform

Level Administer and Manage

Level Design and Evaluate

Collecting analysing and organising ideas and information

Interpreting the results of a survey

Communicating ideas and information

Writing a report on the outcomes of research

Planning and organising activities

Organising interviews

Working with others and in teams

Consulting with specialists on research needs

Using mathematical ideas and techniques

Calculating results of quantitative research

Solving problems

Adjusting research methodologies in the light of experience

Using technology

Tabulating research results on computer

Underpinning skills and knowledge

Assessment must include evidence of the following knowledge and skills

role of research within the relevant industry sector and major research bodies

sources of research data within the relevant industry sector

typical research methodologies and the ways in which they are used within the relevant industry sector

types of technology use for research

report writing for the presentation of research data

methods of collating and analysing quantitative and qualitative data

Linkages to other units

This unit has linkages to a range of other marketing and planning units and combined assessment and or training with those units may be appropriate for example

THHGLEB Develop and manage marketing strategies

THHGLE12B - Develop and manage marketing strategies

THTSMAB Coordinate the production of brochures and marketing materials

THTSMA01B - Co-ordinate the production of brochures and marketing materials.

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit

conduct of research using appropriate techniques methodologies and reporting

knowledge of a range of research techniques and methodologies

Method and context of assessment

The assessment context must provide for

practical demonstration of skills through the conduct of research for a specific project

interaction with others to reflect the consultative aspects of the unit

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

research project and report for an organisation event or project

case studies to assess ability to apply methodologies to different situations

oral or written questioning to assess knowledge of research methodologies and sources of data

review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Resource requirements

Assessment of this unit requires access to

current industry research data

Key competencies in this unit

Key competencies are built in to all workplace competencies The table below describes those applicable to this unit Trainers and assessors should ensure that they are addressed in training and assessment

Level Perform

Level Administer and Manage

Level Design and Evaluate

Collecting analysing and organising ideas and information

Interpreting the results of a survey

Communicating ideas and information

Writing a report on the outcomes of research

Planning and organising activities

Organising interviews

Working with others and in teams

Consulting with specialists on research needs

Using mathematical ideas and techniques

Calculating results of quantitative research

Solving problems

Adjusting research methodologies in the light of experience

Using technology

Tabulating research results on computer

The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.