Required skills

communication teamwork and literacy skills sufficient to

interpret and clarify written and verbal instructions

work as a member of a production team both independently on assignment and under direction

respond constructively to feedback received from other team members

initiative and enterprise in the context of generating a range of feasible ideas for visual designs

technical skills sufficient to

use a range of design techniques for creating visual designs including industrystandard graphics software

apply visual design and communication principles to produce visual designs

create visual design components in appropriate formats for a range of delivery platforms

manage files and directories using standard naming conventions

selfmanagement and planning skills sufficient to

prioritise work tasks

meet deadlines

seek expert assistance when problems arise

Required knowledge

industry knowledge including

roles and responsibilities of project team members

basic understanding of the relationship between technical and creative aspects and requirements of media projects

basic design principles of layout and composition

characteristics of digital and traditional imaging

visual design and communication principles

typography

copyright clearance procedures

OHS standards as they apply to the use of computer and keyboard for periods of time

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

creation of visual design components that respond effectively to specifications and demonstrate the application of visual design and communication principles

ability to apply a selection of the design techniques listed in the range statement

ability to work collaboratively in a team environment

Context of and specific resources for assessment

Assessment must ensure

access toa range of resources equipment and current industrystandard software as listed in the range statement

access to appropriate learning and assessment support when required

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and thirdparty workplace reports of onthejob performance

evaluation of a range of visual design components created by the candidate

written or oral questioning to test knowledge of visual design principles communication principles and responsibilities of different members of a project team

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUFDIGA Produce and prepare photo images

CUFDIG303A Produce and prepare photo images

CUFANMA Create D digital animations

CUFANM301A Create 2D digital animations.

Components may include:

Relevant personnel may include:

Design techniques may include:

Format may include:

Delivery platform may include:

Relevant information may include:

Typographical design elements may include:

Visual design elements may include:

Visual design principles may include:

Communication principles may include: