Required skills

welldeveloped analytical and literacy skills sufficient to

interpret market research data and findings

assess the implications of ratings information

evaluate the effectiveness of programs

communication and teamwork skills sufficient to

deliver clear briefings and presentations on scheduling issues

liaise with a wide range of production and management staff

compile written and verbal reports with particular emphasis on audience and program analysis

initiative and enterprise sufficient to

generate a range of scheduling options to meet audience and station needs

contribute to the development of longterm strategic goals for the organisation

technical skills sufficient to operate industrystandard scheduling software

visual and aural discrimination skills sufficient to determine an appropriate mix and sequencing for programs

numeracy skills sufficient to interpret budgets and cost estimates

Required knowledge

industry knowledge including

audience markets and their characteristics

technological developments in relation to the distribution of content

ratings

ways of structuring program schedules

program classification and content standards

OHS standards as they relate to working for periods of time on computers

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

development of at least two program schedules that meet the needs of a television or radio station

welldeveloped communication and organisational skills

ability to analyse and draw conclusions from a range of research materials

collaborative approach to work

Context of and specific resources for assessment

Assessment must ensure

access to relevant program inventories or to ratings and market research

availability of a range of audience profiles as targets for program schedules

access to appropriate learning and assessment support when required

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and thirdparty workplace reports of onthejob performance

evaluation of program schedules developed by the candidate including discussion with candidate about the process followed to develop and monitor the schedules

written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUFPPMA Manage radio playlists

CUFPPM402A Manage radio playlists

CUFRESA Conduct research

CUFRES401A Conduct research.

Program schedules may include:

Target audience requirements may include:

Relevant personnel may include:

Policies and objectives may include:

Program inventory and types may include:

Performance indicators may include:

Distribution and transmission channels may include: