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Elements and Performance Criteria

Required Skills

Evidence Required

Underpinning skills and knowledge

Assessment must include evidence of essential knowledge of and skills in the following areas

principles of effective and creative design

visual design and communication principles

the range of media available

the variety of methods available

the theory of humanmachine interaction

principles of adult learning and instructional techniques

technical feasibility

Linkages to other units

This unit underpins effective performance in a range of cultural industry units It is recommended that this unit is deliveredassessed in conjunction with other units which have a design andor project base

Critical aspects of evidence

This unit of competence applies to a range of industry sectors The focus of assessment will depend on the industry sector Assessment must be customised to meet the needs of the particular sector in which performance is being assessed Assessment should only address those variable circumstances listed in the range of variables statements which apply to the chosen context

The following evidence is critical to the judgement of competence in this unit

the ability to generate creative and effective concepts and evaluate them

the ability to translate an original idea into a concrete proposal

the ability to document a proposal using a method appropriate to the audience

Method and context of assessment

Assessment may take place on the job off the job or a mix of both of these Off the job assessment must be undertaken in a closely simulated workplace environment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

practical demonstration direct observation may need to occur on more than one occasion to establish consistency of performance

work samples or simulated workplace activities

oral questioninginterview aimed at evaluating the processes used in developing and realising the creative concept

projectsreportslogbooks

third party reports and authenticated prior achievements

portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities

The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage

Resource requirements

This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful

Underpinning skills and knowledge

Assessment must include evidence of essential knowledge of and skills in the following areas

principles of effective and creative design

visual design and communication principles

the range of media available

the variety of methods available

the theory of humanmachine interaction

principles of adult learning and instructional techniques

technical feasibility

Linkages to other units

This unit underpins effective performance in a range of cultural industry units It is recommended that this unit is deliveredassessed in conjunction with other units which have a design andor project base

Critical aspects of evidence

This unit of competence applies to a range of industry sectors The focus of assessment will depend on the industry sector Assessment must be customised to meet the needs of the particular sector in which performance is being assessed Assessment should only address those variable circumstances listed in the range of variables statements which apply to the chosen context

The following evidence is critical to the judgement of competence in this unit

the ability to generate creative and effective concepts and evaluate them

the ability to translate an original idea into a concrete proposal

the ability to document a proposal using a method appropriate to the audience

Method and context of assessment

Assessment may take place on the job off the job or a mix of both of these Off the job assessment must be undertaken in a closely simulated workplace environment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

practical demonstration direct observation may need to occur on more than one occasion to establish consistency of performance

work samples or simulated workplace activities

oral questioninginterview aimed at evaluating the processes used in developing and realising the creative concept

projectsreportslogbooks

third party reports and authenticated prior achievements

portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities

The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage

Resource requirements

This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful

Range Statement

Media considered may include:

live performances

Purposes of the production may be provision of:

Formats for documentation may include:

proposal to be submitted to a funding body

brief for a consultant

technical specification document

description of a creative proposal for inhouse consideration

Appropriate personnel to consult may include:

film/television professionals

clients/customers

heads of department

other technical staff

other specialist creative and administrative staff

Factors to be considered include:

length of program/film

navigation/flow (mm)

delivery platform (mm)

interactivity (mm)

level of skill and understanding required for use

Constraints to the project may be:

skilled experts

technical difficulty

Resources and equipment may include:

all the specialist staff required for successful development of the proposed product

application software

video and audio equipment

editing equipment

Media considered may include:

live performances

Purposes of the production may be provision of:

Formats for documentation may include:

proposal to be submitted to a funding body

brief for a consultant

technical specification document

description of a creative proposal for inhouse consideration

Appropriate personnel to consult may include:

film/television professionals

clients/customers

heads of department

other technical staff

other specialist creative and administrative staff

Factors to be considered include:

length of program/film

navigation/flow (mm)

delivery platform (mm)

interactivity (mm)

level of skill and understanding required for use

Constraints to the project may be:

skilled experts

technical difficulty

Resources and equipment may include:

all the specialist staff required for successful development of the proposed product

application software

video and audio equipment

editing equipment