Elements and Performance Criteria
- Define communication needs
- Analyse overall exhibition concepts to determine broad parameters for interpretive strategies
- Review relevant exhibition documentation to inform strategy development
- Source relevant information on audience profile and research their characteristics and needs
- Establish links between audiences, concepts and proposed storylines and themes
- Consult with appropriate stakeholders to confirm communication needs
- Prepare interpretive strategies
- Document aspects of interpretive strategies based on analysis and consultation and according to organisational policies and procedures
- Develop options and approaches to take account of audience needs, overall objectives, operational constraints and the principles of universal access
- Refine strategies through testing and challenging ideas and feedback from colleagues
- Identify and source specialist advice where required
- Prepare strategies in an appropriate format
- Communicate strategies to relevant colleagues and stakeholders
- Oversee implementation of interpretive strategies
- Evaluate interpretive strategies