Required skills

research skills sufficient to identify market opportunities for artists

literacy skills sufficient to prepare project proposals and promotional materials

numeracy skills sufficient to develop structuredfunding plans

communication skills sufficient to

advise artists on industrial relations OHS and financial issues

advise artists on the commercial feasibility oftheir repertoire

maintain comprehensive business networks to promoteartists careers

mentor and counsel artistseffectively ethically sensitively and tactfully

negotiateperformance and publicity opportunities on behalf of artists

criticalthinking skills sufficient to

evaluatebusiness deals to determine alignment with own and artists interests

maintain compliance with contractualarrangements

initiative and enterprise skills sufficient to develop and nurture talent in the interest of artists and the intended market

learning skills sufficient to evaluate own business skills identify deficits and use opportunities to address deficits

planning and organisational skills sufficient to

maintain financial records in compliance with legislative requirements

manage people and projects

plan promotions and promotional campaigns

undertake business and financial planning

problemsolving skills sufficient to identify and plan for factors affectingcompletion of projecttasks within deadlines

selfmanagement skills sufficient to

continuously assess own leadership and teamwork skills against the professional and career development of managed artists

set priorities to achieve realisable short and longterm goals

teamwork skills sufficient to work collaboratively with artists

technical skills sufficient to use industrycurrent accounting bookkeeping financial andor spreadsheet software

Required knowledge

accounting bookkeeping and recordkeeping as they apply to artist management

career and professional development issuesfacing creative artists

legislation relevant to performers and artist managers such as

Copyright Act as it relates to licensing publishing rights and royalties

Copyright Amendment Digital Agenda Act

statespecific legislation where applicable eg NSW Entertainment Industry Act

markets and revenue structures in the industry

rights and obligations of creative artists

role and functions of national and international industry associations including copyright licensing and collection agencies

issues and challenges that typically arise in the context of managing artists and their careers

typical features requirements and terminology used incontractual arrangements

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

effectively mentor artists

manage artists and their careers

negotiate effectively for and with clients

promote artists in current music markets

Context of and specific resources for assessment

Assessment must ensure

access to appropriate accounting bookkeeping financial andor spreadsheet software

access to appropriate technology to design and develop promotional materials

access to appropriate technology to research the market position of artists

access to artists and their markets

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed

Method of assessment

The following assessment methods are appropriate for this unit

case studies to assess ability to manage artists and their careers

direct observation of candidate promoting artists to target markets and negotiating for and with clients

written or oral questioning to assess knowledge of artist management and mentoring

problemsolving activities to assess ability to develop business plans and strategies

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Contractual relationship may include:

Career plans may include:

Communication processes may include:

Copyright advice may include:

Financial plan may include:

Attractiveness of artists may include:

Financial risk analysis parameters may include: