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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. |
Internal and external information which informs the public relations strategy may include information relating to: | business planscommunity activitiescompetitor organisationscurrent market conditionscurrent trends/developments in the relevant industry contextfinancial plansgovernment activitieslegal environmentmarketing plans. |
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Public relations plans and strategies may be for: | a departmenta program of eventsa single eventa specific product or servicean organisation. |
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Images and messages may include: | nature of products and services, e.g. performances, exhibitions, saleoperational style, e.g. efficiency, probity, ethical, fair, responsiverelationship to public, e.g. leading edge, responsiveservice provision, e.g. hours of operation, range of facilities, services, accessstylistic direction, e.g. innovative, contemporary, classical, folk, indigenous, internationaltrack record of organisationvisual identity, e.g. logo, signage, public appearance, colour. |
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Key stakeholders may include: | funders, sponsorspatrons, visitorspromotersrepresentatives from boards and committees associated with organisationstaff. |
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Target groups may include: | event organisersmedia representatives, e.g. journalists, editors, producers, directorspatrons, sponsors, funderspromotersstaff, volunteerssuppliers, vendors, related businessesvisitors, audiences. |
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Potential situations may include: | capitalising on favourable publicityminimising the impact of any unfavourable pressresponding to unforeseen operational issues, e.g. accidents, shortagesunprecedented or overwhelming support/attendance. |
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Legal and ethical considerations may relate to: | codes of practicecultural expectations and influenceslegislationsocial responsibilities. |
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Feedback mechanisms may include: | consultation with colleaguesdirect questioningformal/written feedbackmeasurements of level of support, e.g. attendance, sponsorship, patronagemedia monitoring. |
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Strategies and activities may relate to: | direct advertisinggiftslogosmedia materials, e.g. press releases, articles, reviewsmembership and loyalty programsplanned activities, e.g. launches, openings, guest appearances, charitable support, cocktail partiessignage, bannerssponsorship. |
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