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Elements and Performance Criteria

  1. Interpret the brief for typographic work.
  2. Organise resources for typographic work.
  3. Test and explore a range of techniques for typography.
  4. Produce typography.
  5. Ensure quality of typographic product.

Required Skills

Required skills

literacy skills sufficient to explore and apply a range of techniques for a typography

numeracy skills sufficient to calculate layout issues

Required knowledge

work space requirements for typographic work including selection and set up of work space

detailed knowledge of physical properties and capabilities of a range of materials tools and equipment used for typographic work

the characteristic of different materials under different treatments and the potential of these characteristics to achieve different effects

the elements and principles of design and how these may be used adapted and challenged in the development of concepts for typographic work

some knowledge about the evolution of type

copyright moral rights and intellectual property issues and legislation associated with typographic work

environmental issues associated with the materials tools and equipment used in typographic work

organisational and legislative occupational health and safety procedures in relation to typographic work

relevant output devices and processes

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit

application of typography consistent with concept and brief

production of typography that can be reproduced and transferred across design and prepress sectors

Context of and specific resources for assessment

The assessment context must provide for

practical demonstration of skills using required equipment tools and materials to produce typography for a specific brief

presence of time constraints that reflect industry practice and standards

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

direct observation of typographic work in progress

evaluation of typography work produced by the candidate

questioning and discussion about candidates intentions and the work outcome

verbal and written reports

review of portfolios of evidence

third party workplace reports of performance by the candidate

Assessment of this unit requires access to the materials resources and equipment needed to produce typography

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specifications would be articulated in the brief and may refer to:

audience

cost use

mediums

site

size.

The brief:

describes and specifies the work to be completed

is usually prepared by a commissioning body or organisation, e.g. supervisor, client, community organisation.

Parameters or constraints may refer to:

audience/user limitations

availability to support services

cost of final production (including size, materials, tools and equipment required, specification costs)

fabrication costs.

Information pertinent to the brief may include:

information on the main type groups

legal, ethical contractual and copyright considerations

market analysis and strategies

moral issues

new technology

the functions, practice and use of typeface in historical and contemporary contexts

the role of text (copy) in visual communication.

Typographic work may be generated by manual or electronic means and can be targeted towards:

advertising/promotion for large or small scale projects e.g. billboards, banners, brochures

labelling

packaging

publishing.

Work space may include considerations of:

consideration of health and safety issues including ergonomics

dry areas

lighting

process space specific needs, e.g. materials, tools and equipment

ventilation

wet areas.

Criteria may include:

access to materials, tools and equipment required for the typography

consistency with the brief for choice of typography

ease of production/outputting

personal affinity with materials, tools and equipment.

Materials may include:

a range of drawing materials, e.g. pencils, pens, inks

a range of papers, board, plastics, plastic coated paper/board, textiles

binders and extenders

glues, fixatives, finishes, stains

watercolour, gouache.

Tools and equipment may include:

appropriate software

brushes, spatulas

calligraphy pens

computer, scanner, printer

discs, CDs.

Techniques may include:

applying colour for specific effects

applying variations to the display of typeface, e.g. scale, bold, headlines, captions, titles

applying variations to the properties of a given typeface, which are

composing type with overlays and tints

kerning

positioning typeface and images

size, weight, serif/sanserif, slope

techniques which accentuate the message, e.g. use of white space, font type, font size and position, use of images

use of typesetting technology.

Workplace procedures may relate to such things as:

cost control

process specific procedures

recycling

reporting

safety

use of materials.

The concept may encompass:

aesthetic considerations

choice of medium and materials

design solutions

the parameters of the brief.

Managing the electronic type system involves:

the maintenance of type software and files to ensure an operative system.

Maintaining and storing materials, tools and equipment may involve:

removing debris

replacing protective covers and lids

washing and drying tools.