Elements and Performance Criteria
- Identify commercial opportunities for creative product/s.
- Identify purpose, target market and medium of creative product/s.
- Undertake market analysis using appropriate information sources to determine design and production requirements of creative product/s.
- Evaluate currency/credibility of information sources and ensure research scope is sufficiently broad.
- Maintain accurate and comprehensive details of information sources.
- Formulate and test design concepts for creative product/s.
- Conceive and develop ideas/styles that complement design and production requirements using critical thinking techniques and entrepreneurial attitudes.
- Communicate design concepts using appropriate documentation methods to produce a preliminary representation of the creative product/s.
- Critique, review and test design concepts (including objectives/constraints) with appropriate person/s.
- Ensure design concepts incorporate elementsandprinciples of design.
- Negotiate design solutions with appropriate person/s.
- Develop and exploit creative product/s.
- Select and organise production resources in accordance with design and production requirements.
- Develop creative product/s in accordance with design and production requirements.
- Supervise the production process to ensure creative product/s meets requirements of target market.
- Present creative product/s to appropriate person/s in a way that optimises clarity, conciseness and appeal.
- Exploit identified commercial opportunities within target market.