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Elements and Performance Criteria

  1. Interpret the brief for the illustrative work.
  2. Organise resources for illustrative work.
  3. Test design approaches for illustrative work.
  4. Produce the illustrative work.

Required Skills

Required skills

literacy skills sufficient to interpret a brief and to communicate ideas for illustrative work

numeracy skills sufficient to calculate quantities costs layout issues

Required knowledge

techniques materials tools and equipment and their application to illustrative work

types of briefs for illustrative work

formal elements and principles of design in relation to illustrative work

general knowledge about illustrators their ideas techniques and work

history and theory of design in relation to illustrative work

copyright moral rights and intellectual property issues and legislation and their relevance to illustrative work

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

The following evidence is critical to the judgement of competence in this unit

production of illustrative work which demonstrates the application of selected techniques and which is consistent with the requirements of the brief

Context of and specific resources for assessment

The assessment context must provide for

practical demonstration of skills through the production of illustrative work to meet the requirements of a brief

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of illustrative work produced by the candidate

questioning and discussion

review of portfolios of evidence

third party workplace reports of performance by the candidate

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Assessment of this unit requires access to the materials resources and equipment needed to safely produce illustrative work


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

The brief:

describes and specifies the work to be completed

is usually prepared by commissioning body or organisation, e.g. supervisor, client, community organisation

may be written, diagrammatic, visual, verbal.

Illustrative work may be for:

advertisement

architectural illustration

book cover

caricature, cartoon

illustration for urban planning

poster

story board for animation

story book, children's book

technical, anatomical, botanical illustration.

Specifications would be articulated in the brief and may refer to:

audience

medium

purpose

style.

Parameters or constraints may refer to:

cost

finished art requirement

legal, contractual, ethical and copyright considerations

material characteristics

quantity

technology

time frame.

Information pertinent to the brief may be about:

client's organisational background

health and safety considerations

legal, contractual, ethical and copyright considerations

product characteristics and statistics

style considerations

subject matter.

Work space needs may include:

drafting table

electronic equipment

lighting and power requirements

process-specific needs.

Materials may include:

found surfaces

glues

inks

marker pens

pastels, crayons

pencils, graphite, charcoal

range of papers of different weights and textures

vellum

water based and oil based paints and mediums

wood, board, canvas, fabrics.

Tools and equipment may include:

a range of brushes

air brush

computer and software applications for illustration

digital camera

photocopier (black and white and colour)

printer

scanner

self made pen from bamboo, feather (quill)

spatulas, scrapers, sponges, sticks

spray cans

steel nibs in pen holders.

Safety requirements are in accordance with:

Federal, State and Territory legislation, regulation and standards.

Preliminary visual representation may involve:

computer-aided exploration

sketching.

Criteria for the selection of the approach may include:

access to materials, tools and equipment required for the production of the illustrative work

access to specialist support services

consistency with the brief for the illustrative work

ease of application

personal affinity with medium and materials.

Techniques may include:

cartooning

collage

digital imaging

drawing for animation

lettering, calligraphy

line drawing

mixed media

stencilling

tonal drawing

water colouring, gouache or oil painting.

Testingand experimenting may involve:

exploring techniques by making practice pieces, test pieces, mock-ups, roughs or samples

testing materials and their application.

The approach may encompass:

aesthetic considerations

choice of medium and materials

solutions in terms of illustration

the parameters of the brief.

Refining the approach may involve:

adjustment to consideration of elements and principles of design

adjustment to content

adjustment to utilise the extended capabilities of the technique

no change.

Documenting the approach may involve:

final sketches

material samples

photographs

written rational or description.