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Elements and Performance Criteria

Required Skills

Required skills

communication skills to engage with others about approaches to graphic design work

initiative and enterprise skills to experiment with graphic design techniques to produce effects that enhance the final product

learning skills to refine and improve a range of techniques

literacy skills to interpret design briefs and research information to support graphic design work

numeracy skills to work with technical issues such as layouts and image resolution

selfmanagement and planning skills to plan graphic design work

technical skills to evaluate adapt and integrate a range of graphic design techniques

technology skills to use a range of digital imaging and design software

Required knowledge

role of experimentation in developing and refining graphic design work

work and ideas of other graphic designers

formal elements and principles of design and their application to graphic design

techniques materials tools and equipment used in graphic design

types of graphic design briefs

history and theory of graphic design

intellectual property issues and legislation and their relevance to graphic design

OHS requirements for graphic design work

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

produce multiple examples of graphic design work that meet the requirements of briefs

demonstrate a command of selected graphic design techniques

Context of and specific resources for assessment

Assessment must ensure access to

briefs on which to base graphic design work

equipment and tools used to produce graphic design work

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of graphic designs produced by the candidate

questioning and discussion about the candidates intentions and the work outcome

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBDESA Generate design solutions

BSBDES401A Generate design solutions

BSBDESA Interpret and respond to a design brief

BSBDES402A Interpret and respond to a design brief.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specifications may refer to:	audience medium purpose style.
Briefs are usually prepared by a commissioning body or organisation and may be:	diagrammatic verbal visual written.
Graphic design work may be:	advertising annual reports banners book designs corporate presentations corporate stationery invitation logos posters visual merchandising web design.
Parameters and constraintsmay refer to:	considerations, such as: client’s organisational background legal contractual ethical copyright health and safety subject matter cost material characteristics product characteristics and statistics quantity technology timeframe.
Relevant people may include:	clients colleagues industry practitioners managers mentors supervisors.
Work space needs may include:	drafting table electronic equipment lighting and power requirements process-specific needs.
Materials may include:	board drawing implements fabrics inks metal surfaces perspex range of papers of differing weights and textures wet mediums wood.
Tools and equipment may include:	computer digital camera drafting table and equipment hand tools light box nibs and pens printer projection equipment and screens range of brushes, including air brushes scanner scrapers software spatulas sponges spray cans spray guns storage devices.
Preliminary visual representations may involve:	computer-aided drawing sketching technical drawing.
Approaches may encompass:	aesthetic considerations choice of medium and materials design solutions parameters of the brief.
Criteria may include:	access to materials, tools and equipment required for graphic design access to specialist support services consistency with briefs ease of application of techniques personal affinity with medium and materials.
Strategies to test techniques may involve:	exploring techniques by making practice pieces, test pieces, mock-ups or samples testing materials and their application.
Techniques may include:	digital imaging handbuilding: displays installations mock-ups hand drawn illustration lettering preparing work for printing processes.
Process followed to refine the design approach may involve:	adjustment to content adjustment to take account of elements and principles of design adjustment to use extended capabilities of techniques.
Process used to document the approach may involve:	final drawings illustrations photographs plans written rationale or description.