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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Interpret briefs for 2-D and 3-D work
  2. Collaborate and liaise with others
  3. Develop and present ideas for 2-D and 3-D work
  4. Plan and organise the production of work
  5. Realise 2-D and 3-D designs
  6. Finalise artwork
  7. Evaluate own work

Required Skills

Required skills

communication skills to collaborate with others as part of the creative process either physically or virtually

critical thinking and analytical skills to

evaluate distil and select ideas for application to particular design briefs

evaluate own work in terms of its technical and creative quality

initiative and enterprise skills to recognise and act on opportunities for refinement and enhancement

literacy skills to

interpret information dealing with complex or abstract ideas

document work in ways that communicate processes and ideas

learning skills to proactively evaluate own work and act on professional development needs

numeracy skills to calculate project costs

problemsolving skills to

tease out themes and issues and to respond with a range of ideas

resolve conceptual and technical issues that arise in graphic design projects

selfmanagement and planning skills to plan and coordinate graphic design work from initial concept to realisation

technology skills to work with current graphic design software programs

Required knowledge

design terminology in general and graphic design terminology in particular

considerations for D and D graphic design work

historical current and emerging theories and ideas about visual communication

colour management techniques and theory manual or digital

typographic theory and practice

prepress processes and their relevance to the graphic design process

costing processes for graphic design work

typical visuals incorporated into graphic design work and the techniques for incorporating and manipulating them

critical and creative thinking techniques and how they work in the context of graphic design practice

typical problems that occur during the graphic design process and how to avoid or resolve them

current and emerging practice for documenting and presenting graphic design work

basic project management techniques particularly in relation to work planning time management and resource management

intellectual property issues and legislation associated with graphic design practice

sustainability issues associated with the tools and materials used in graphic design

OHS requirements for graphic design work

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

produce a body of graphic design work that meets the creative and technical requirements of a range of design briefs including both D and D work

demonstrate a welldeveloped command of techniques processes and current technologies

take account of industry required timeframes for design work

evaluate and communicate about own work in an informed and critical way

present written information to support graphic design work

apply knowledge of the design process

Context of and specific resources for assessment

Assessment must ensure access to

appropriate technology and other resources for the production of graphic design work

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of a body of graphic design work produced by the candidate

evaluation of processes used by the candidate to conceive plan and realise the work

direct observation of work in progress including use of software tools

evaluation of a candidates visual diary or other forms of documentation showing the development of the designs

group peer review of the D and D work

questioning and discussion about candidates intentions and the work outcome

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Objectivesmay relate to:

audience characteristics

broader marketing strategies

business performance measures

community participation or response

competition criteria

creative criteria

timeframe

triple bottom line (people, planet, profit).

Design briefsmay be:

diagrammatic

verbal

visual

written.

Specificationsmay relate to:

cost

delivery platform

environmental sustainability

material characteristics

quantity

technical requirements

technology

timeframe.

Other information pertinent to design briefsmay relate to:

client’s organisational background

conflicting demands

considerations, such as:

contractual

copyright

ethical

legal

health and safety considerations

historical information

product characteristics and statistics

style considerations

subject matter.

Relevant peoplemay include:

clients

employers

end users

mentors

other artists and designers

peers

potential customers

supervisors

teachers

technical experts.

Collaborationmay be:

face-to-face

virtual.

Sources may include:

art and design texts

exhibitions, museums and galleries

films and documentaries

images, objects and artworks

internet

journal articles

own experience

performances and presentations

technical or medium-specific information

writings of art critics, cultural theorists, philosophers and social commentators.

Critical and creative thinking approaches may include:

blog or wiki

brainstorming:

bulletin board

buzz session

computer-aided

sequencing

stop and go

daydreaming and mental wandering

discussion

Edward de Bono's Six Thinking Hats

graphic organisers:

concept fans

visual maps

webbing

lateral thinking games

making associations

mind mapping

morphological analysis

sketching

social networking

storytelling

sub-culture surfing

trigger words

use of metaphors and analogies

vision circles

visualisation

wishful thinking

word salads.

New and different approachesmay relate to experimentation with:

colour

imagery

layout

new software

type.

Technical feasibilitymay relate to:

delivery platform:

CD

DVD

film

internet

mobile phone

print media.

Visual representations may be:

computer-aided drawing

mock-ups

models

presentations

sketching

technical drawing.

Coherent written information may be:

explanatory notes

research findings

return brief.

Processes, materials and technologiesmay include:

digital imaging

drawing

handbuilding

illustration

lettering

scanning

software applications for:

page layout (e.g. InDesign or Quark)

raster image manipulation (e.g. Photoshop)

vector image production (e.g. Illustrator or FreeHand)

web interactivity and animation (e.g. Macromedia Suite).

Realistic timeframetakes account of:

availability of materials

complexity of the work

client needs

other commitments

potential for external factors to impact

sponsor requirements.

Project constraints and risks may relate to:

budget

safety requirements

saleability

time.

Production specificationsmay relate to:

file formats

media type.

Documentationmay include:

checklists

digital presentation

final drawings

illustrations

photographs

plans

record of the work process, including:

initial ideas

input from others

practice pieces

visual diary

written rationale or description.

Elements and principles relate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity and complexity

subordination

texture

unity.

Opportunities for refinement and re-thinkingmay relate to:

collaboration

ideas

materials

processes

techniques

workflow.

Efficiency and effectiveness may relate to:

completion on budget

completion on time

quality of the work

success in communicating ideas

technical standard of work.