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Elements and Performance Criteria

Required Skills

Required skills

communication skills to liaise and collaborate with others about work requirements

critical thinking and analytical skills to

interpret and respond to a typographic design brief

evaluate information from a wide range of sources to develop ideas for typography

initiative and enterprise skills to consider new and different ways of achieving required design outcomes

literacy skills to interpret technical information associated with using software programs at an advanced level

planning and organising skills to develop and monitor a logical workflow for the technical design process

problemsolving skills to identify and resolve technical and conceptual issues with typography

numeracy skills to use numerical aspects of software programs

selfmanagement and planning skills to plan and coordinate own work

technology skills to

use the advanced features of a range of industrycurrent software programs

manage files and file formats

Required knowledge

features and formats of graphic design briefs particularly in relation to typography

sources of information on typography and the range of typography options available to the graphic designer

fundamentals of typography construction and use

elements and principles of design and their application to typography

interrelationships between text and visuals and the role of typography in the overall design solution

current range of software programs available to graphic designers and their advanced features

opportunities and constraints of different technologies

manual typography techniques

different delivery platforms for graphic design work and the technical constraints and considerations these impose

intellectual property issues and legislation to be considered in the context of graphic design work

sustainability considerations for graphic design practice

OHS requirements as they apply to the use of computer and keyboard for periods of time

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

select develop and manipulate type with a high level of technical proficiency using industrycurrent software programs

effectively integrate the elements and principles of design into typography work

develop typography that supports the overall visual communication objective

create multiple pieces of professional standard typography in response to a brief

Context of and specific resources for assessment

Assessment must ensure access to

industrycurrent technologies used in graphic design

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

group peer review of typography produced by the candidate

evaluation of audience response to typography produced by the candidate

evaluation of processes used by the candidate to develop the work

evaluation of technical aspects of the designs

direct observation of work in progress including use of software tools

evaluation of a candidates visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidates intentions and the work outcome

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVGRDA Produce graphic designs for D and D applications

CUVGRD502A Produce graphic designs for 2-D and 3-D applications.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

History, theory and practice may relate to:	historical examples, such as: Egyptian hieroglyphics Trajan column Gutenberg bible Bauhaus typography origins of type relationship with printing technologies work of particular typographers.
Fashions in typography may relate to:	availability generational engagement with type impact of technology.
Communication objectivesmay be to:	challenge compare contrast entertain inform inspire motivate persuade.
Design briefsmay be:	diagrammatic verbal visual written.
Specificationsmay relate to:	cost delivery platform environmental sustainability material characteristics quantity technical requirements technology timeframe.
Other information pertinent to design briefmay relate to:	client’s organisational background conflicting demands considerations, such as: contractual copyright ethical legal health and safety considerations historical information product characteristics and statistics style considerations subject matter.
Typographic optionsmay be:	computer-based collage traditional/manual type: faces fonts styles.
Sources of information and ideas about type may include:	art and design texts built environment internet natural environment other design work.
Delivery platform may be:	digital: CD internet personal digital assistant (PDA) phone print.
Production issuesmay relate to:	cost quality required number to be produced readability of fonts at different scales use of existing client fonts as described in brief use of existing client colour palette as described in brief.
Visual representationsmay be:	computer-aided drawing mock-ups models presentations sketching technical drawings.
Type fundamentals may relate to:	anatomy of type classifications grids parts of the letterform type family typographic syntax: letter line visual hierarchy word.
Software may include applications for:	page layout (e.g. InDesign or Quark) raster image manipulation (e.g. Photoshop) vector image production (e.g. Illustrator or FreeHand) web interactivity and animation (e.g. Macromedia Suite).
Elements and principles relate to:	alignment balance coherence colour composition contrast direction dominance emphasis form line movement pattern positive and negative space proportion proximity repetition rhythm shape simplicity or complexity subordination texture unity.
Other visual design components may include:	bitmap images charts graphics vector graphics.