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Elements and Performance Criteria

Required Skills

Required skills

communication skills to liaise with others about work requirements

critical thinking and analytical skills to

interpret and respond to a design brief

evaluate information from a wide range of sources to develop design ideas

initiative and enterprise skills to consider new and different ways of achieving required design outcomes

literacy skills to interpret technical information associated with using software programs at an advanced level

planning and organising skills to develop and monitor a logical workflow for the technical design process

problemsolving skills to identify and resolve technical and conceptual issues with layouts

numeracy skills to use numerical aspects of software programs

selfmanagement skills to plan and coordinate own work

technology skills to

use the advanced features of a range of industrycurrent software programs

manage files and file formats

Required knowledge

common features and formats of different types of publications

sources of information for developing ideas about different layout options

interrelationships between different visual design components within a complex layout

current range of software programs available to graphic designers and the opportunities and constraints of different technologies

different graphic file formats and how and why these are used in different contexts

technical requirements for the manipulation and formatting of varying visual components and file types including

vector graphics

file management protocols and procedures for a range of publications both print and webbased

intellectual property issues and legislation to be considered in the context of graphic design work

OHS requirements as they apply to the use of computer and keyboard for periods of time

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

create original designs for the layout of at least two publications

use an extended range of tools and features of relevant software with a high level of technical proficiency

integrate technical and creative processes to produce outcomes that meet design objectives

Context of and specific resources for assessment

Assessment must ensure access to

industrycurrent graphic design software

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of audience response to layouts produced by the candidate

evaluation of processes used by the candidate to develop the work

evaluation of technical aspects of the layouts

direct observation of work in progress including use of software tools

evaluation of a candidates visual diary or other forms of documentation showing the development of the designs

group peer review of layouts created by the candidate

questioning and discussion about candidates intentions and the work outcome

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVGRDA Create and manipulate graphics

CUVGRD504A Create and manipulate graphics.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Communication objectivesmay be to:	challenge compare contrast entertain inform inspire motivate persuade.
Publicationsmay be:	annual reports brochures business reports complex forms magazines newsletters style manuals technical reports web interfaces.
Design briefmay be:	diagrammatic verbal visual written.
Relevant peoplemay include:	clients employers end users mentors other artists and designers peers potential customers supervisors teachers technical experts.
Specificationsmay relate to:	cost delivery platform environmental sustainability material characteristics quantity technical requirements technology timeframe.
Other informationmay relate to:	client’s organisational background conflicting demands considerations, such as: contractual copyright ethical legal historical information product characteristics and statistics style considerations subject matter.
Sources may include:	art and design texts examples of similar publications films images internet exhibitions own experience previous iterations.
Opportunities and constraints may relate to:	audience capacity or skills cost own level of technical expertise potential for innovative approaches technical feasibility time.
Elementsmay relate to:	captions colour headlines quotes sidebars visual elements, such as graphics and photo images.
Fundamental elements and principles relate to:	alignment balance coherence colour composition contrast direction dominance emphasis form line movement pattern positive and negative space proportion proximity repetition rhythm shape simplicity or complexity subordination texture unity.
Technical experimentation may involve:	challenging established ways of doing things combining different approaches using new features and tools.
Visual representationsmay be:	electronic drawing mock-ups models presentations sketching technical drawings.
Capabilitiesmay relate to:	colour palettes columns heading hierarchies master pages navigational aspects templates style sheets.
Tools and features may include:	adjusting strokes and fills alignment tools applying envelopes blending clipping compound objects cutting, extending and closing paths duplicating filters and special effects gradients and mesh joining paths modifying paths moving in increments other object manipulation tools and features reshaping scaling, rotating, skewing and distorting slicing and cutting specialty fills and swatches stroke and outline adjustments transforming transparency trim, merge and outline warping.
Safe work practicesmay relate to:	ergonomics use of consumables.
Technical requirementsmay relate to:	banding bleeding choke colour cut and fold marks file formatting font use imposition schemes packaging resolution separations size spread trapping.
File formats may include:	encapsulated postscript (EPS) graphic interchange format (GIF) joint photographic experts group (JPEG) native format other suitable formats portable document format (PDF) portable network graphics (PNG) tagged image file format (TIFF).