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Elements and Performance Criteria

Required Skills

Required skills

communication skills to participate in industry networks

critical thinking and analytical skills to

evaluate information and its impact on own work

distil and synthesise information from varied sources

develop own responses to changing industry trends

initiative and enterprise skills to proactively identify commercial and creative opportunities from research into graphic design practice

learning and selfmanagement skills to reflect on own practice and professional development needs

literacy skills to research complex varied and potentially unfamiliar information sources

planning and organising skills to undertake the research process

technology skills to investigate new technologies used in graphic design practice

Required knowledge

current and emerging place of graphic design in the broader design context and in the wider crossindustry context

graphic design industry networks and professional development opportunities local national and international

ways that graphic design business is currently undertaken including ways work is accessed costing of work and key relationships

broad global design trends that apply to all design disciplines

business implications and consequences of emerging graphic design technologies

implications of increasing convergence between graphic design and other disciplines

sources of information about graphic design

specific current and emerging graphic design technologies and trends at a global level

intellectual property issues associated with professional graphic design practice

sustainability considerations for graphic design practice

safety considerations for professional graphic design practice

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

use a range of professional graphic design business practices in a work project

undertake coherent and relevant research into current and emerging graphic design practice

develop an informed response to current and emerging graphic design trends in the context of own professional practice

apply knowledge of the graphic design industry its key relationships and ways of doing business

Context of and specific resources for assessment

Assessment must ensure access to

a range of graphic design information sources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of the ways in which the candidate integrates industry focus into work projects

evaluation of presentation prepared by the candidate about own research into graphic design practice

questioning and discussion about candidates industry knowledge

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Professional opportunities may be found in:	advertising agencies graphic design studios large organisations across all sectors that employ in-house graphic designers media organisations: electronic print printing businesses sole practice.
Professional relationships may be with:	artists illustrators other designers paper manufacturers printers.
Business practices may relate to:	advertising of work communication protocols documentation formats roles and responsibilities in projects typical contractual issues ways of estimating and costing work.
Industry networks and sources may include:	design associations enterprises mentors peers.
Graphic design trends may relate to:	changing social mores convergence with other professions and industries economic climate habits of different age groups or genders impact of technology lifestyle trends political environment.
Formal and informal research strategies may include:	analysing and comparing information discussion with others note taking observing the work of others reflecting on own experience.
Fundamental skills may include:	capacity to learn critical thinking design expertise visual literacy.
Professional tools may include:	drawing expertise industry networking proficiency with software.
Critical analysis may include:	comparing considering merit contrasting critiquing discussion and debate reflecting.
Systems and habits may include:	attending industry events ensuring regular receipt of industry information networking with peers participating in industry projects undertaking program of professional development.