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Elements and Performance Criteria

Adopt professional work practices
Develop commercial skills for graphic design
Analyse the rights and obligations of graphic designers
Pursue professional graphic design opportunities
- Evaluate new work opportunities for graphic designers at a local and global level
- Identify and evaluate opportunities offered by current and emerging trends in graphic design

Required Skills

Required skills

communication skills to

collaborate with others on practice development issues

interact with other professionals on management and development issues

critical thinking and analytical skills to

research and evaluate information and ideas from a wide range of sources

reflect on complex issues and make judgements and decisions about those issues

initiative and enterprise skills to identify and pursue professional work opportunities

learning and selfmanagement skills to engage in and commit to an ongoing process of professional development and lifelong learning

literacy skills to interpret varied information dealing with complex issues from a range of sources

planning and organising skills to integrate a range of complex and varied information into a cohesive approach to developing own professional practice

problemsolving skills to assess potentially competing and conflicting issues and develop solutions for own practice

numeracy skills to manage the financial aspects of a professional practice

technology skills to use the internet as a research tool

Required knowledge

factors that influence the client perspective on graphic design practice

legal rights and obligations of graphic designer particularly in relation to intellectual property

professional development opportunities in graphic design

range of local and global work opportunities open to graphic designers across the spectrum of community and business activity

range of professional practice skills needed by graphic designers

sustainability considerations for graphic design practice

trends in graphic design and the impacts of this on professional practice

types of behaviour and practice that constitute a professional way of working

typical ways that business is done in graphic design practice including key commercial relationships

ways that graphic design work is costed and priced in different practice contexts

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

research and evaluate a broad range of professional and commercial information about graphic design

develop cohesive approaches and strategies for own practice that are grounded in research and reflection

articulate the wide range of professional opportunities for graphic design at a local and global level

apply a professional understanding of the graphic design industry including new and emerging trends in work practice

Context of and specific resources for assessment

Assessment must ensure access to

industry networks and information

general business information

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of presentation or documentation prepared by the candidate detailing professional practice ideas and strategies

questioning and discussion with the candidate and others about professional plans and practice

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Professional work ethicmay refer to:	building sustainable professional relationships commitment to ongoing learning and development ethical behaviours honouring professional commitments industry codes of practice meeting timelines work / life balance.
Skills and knowledge may be:	creative financial interpersonal practical promotional.
Professional developmentmay include:	attendance at events further study industry engagement mentoring professional memberships research.
Commercial relationshipsmay be:	internal relationships in: advertising agencies design studios client businesses relationships between organisations in the supply chain: artists creative directors illustrators marketers printers researchers software developers.
Ways in which graphic design work is costedmay relate to:	commissions quoting for time, including hourly and daily rates quoting for materials standard rates whole project quotations.
Client perspectivemay be influenced by:	assumptions costs expectations familiarity or lack of familiarity with the design process preconceptions technological know-how time.
Individual approachmay be one that considers:	experiences of others local work opportunities own: financial situation preferences risk profile skills.
Rights and obligationsmay relate to:	copyright and intellectual property (IP) duty of care moral rights safety of self and others taxation responsibilities.
Current and emerging trendsmay relate to:	changing social mores economic climate habits of different age groups or genders impact of technology lifestyle trends political environment.