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Elements and Performance Criteria

Required Skills

Required skills

communication skills to

interpret and clarify written proposals and creative briefs

work collaboratively on complex ideas and projects

present ideas for discussion and feedback

produce accurate and detailed design and construction documentation for signage and other built environment designs

critical thinking and analytical skills to

evaluate communication needs and develop sophisticated design solutions

distil key ideas and approaches from complex and varying information and ideas

initiative and enterprise skills to see opportunities for new and creative approaches to design challenges in the built environment

literacy skills to engage with potentially complex information at an advanced level

selfmanagement and organisational skills to

take responsibility for the design challenge

meet responsibilities within a collaborative project

problemsolving skills to take ownership of complex technical and conceptual challenges and develop creative solutions in response

numeracy skills to interpret and work within project budgets

technology skills to

use the advanced features of current graphic design software programs

use the internet as a research tool

Required knowledge

current and emerging trends and ideas in the area of design for the built environment

key people involved in built environment projects and their typical roles responsibilities and interrelationships particularly in relation to the graphic designer

different types of signage and built environment projects and the particular considerations that apply

ways in which consumers respond to signage

production factors for different types of signage and how they impact on the design process

legislative and regulatory issues that affect design in the built environment including particular council requirements and duty of care

sources of ideas for built environment designs

formal principles and elements of design in the context of design in the built environment

collaborative processes used in graphic design

critical and creative thinking techniques that can be used as part of the design process

intellectual property issues and legislation in relation to designs for the built environment

sustainability issues for signage and how they impact on graphic design

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

independently conceive and realise graphic design solutions for a range of built environment projects

work confidently with the elements and principles of design in a built environment context

collaborate effectively on creative technical and organisational issues

apply knowledge of the specific contextual issues that apply to graphic design for the built environment

Context of and specific resources for assessment

Assessment must ensure

access to industrycurrent graphic design technologies

collaboration with others to reflect the design process

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation by industry professionals of design solutions developed by the candidate for use in the built environment

evaluation of presentations made by the candidate about work developed

evaluation of processes used by the candidate to conceive plan and realise the work

evaluation of the effectiveness of project management evidenced through completion of work on time and on budget

evaluation of a candidates visual diary or other forms of documentation showing the development of the designs

questioning and discussion about candidates intentions and the work outcome

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Communication objectives may be to:	challenge compare contrast direct inform inspire motivate persuade.
Built environment projectmay relate to:	information booths: interactive stations printed boards logos signage: directional and wayfinding exterior in precincts informational inside buildings on buildings on footpaths on roads promotional.
Broader contextmay relate to:	building costs client preferences and perceptions community attitudes existing signage industry trends key relationships for the project marketing objectives.
Relevant people may include:	architects art directors builders building managers clients council employees creative directors distributors employers end users manufacturers other artists and designers precinct managers shopfitters signmakers supervisors technical experts.
Current and emerging trends and thinking may relate to:	accessibility cultural considerations for signage integration of signage with broader identity interactivity in design production technologies signage for particular market groups use of different materials for signage use of signs and symbols use of sustainable materials ways in which people navigate space.
Technical data may relate to:	approval requirements dimensions of space engineering requirements physical properties of location for design.
Sustainability issues may relate to:	availability of materials cost of production environmental friendliness of materials social acceptance of particular ideas and concepts.
Regulatory requirements may relate to:	intellectual property council requirements: application and approval processes heritage or conservation requirements placement of signage use of particular colours or materials government planning regulations.
References may include:	architectural texts digital images earlier iterations film and video internet marketing data own experience product information photographs previous work reference books, journals and texts scripts technical data work of other designers writings.
Elements and principles of design relate to:	alignment balance coherence colour composition contrast direction dominance emphasis form line movement pattern positive and negative space proportion proximity repetition rhythm shape simplicity and complexity subordination texture unity.
Creative collaboration and refinementmay involve:	client consultation informal conversations with peers modelling piloting technical discussions workshopping of ideas.
Other expertsmay be:	architects artists builders planners tradespeople.
Documentationmay include:	creative rationale instructions for: builders manufacturers printers signmakers production specifications technical drawings.
Successmay be measured by:	audience response client feedback cost effectiveness customer comments sales achieved.