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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Interpret the brief or clarify need oropportunity
  2. Develop a range of creative approaches
  3. Seek opinions of colleagues and a range of creative and technical experts/specialists
  4. Adjust and refine proposal on the basis of advice received and evaluation
  5. Develop the concept to an operational level

Required Skills

Required skills

the ability to use creative techniques to generate a range of innovative ideas

the ability to communicate with a wide range of people

research skills

relevant technical knowledge

appropriate ways of documenting creative proposals

Required knowledge

knowledge of past history of work in related areas

knowledge of the social and environmental effects of possible approaches

specialist knowledge relating to issues within the specific work contexts within cultural industries

technical principles and knowledge appropriate to the area covered by the concept

communication principles

the variety of methods and materials available

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

generation and evaluation of creative and effective concepts

translation of an original idea into a concrete proposal which is documented and reviewed using appropriate methods

Context of and specific resources for assessment

Assessment must ensure

interaction with others to reflect the collaborative nature of the development process

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

direct observation of the candidate participating in discussions and other collaborative activities to evaluate ideas or solutions

oral or written questioning to assess knowledge of the social and environmental impacts of relevant products services or processes

Guidance information for assessment

This competency standard could be assessed on its own or in combination with other competencies relevant to the job function within the cultural industries work context

The other standards would probably most appropriately be at AQF level and above and may include

CUVADMB Work within an arts organisation context

CUVADM11B Work within an arts organisation context

CUVDESB Integrate colour theory and design processes in response to a brief

CUVDES04B Integrate colour theory and design processes in response to a brief

CUVCONB Develop concepts for arts organisations or projects

CUVCON06B Develop concepts for arts organisations or projects

Please note the above is a generic list which may apply across the cultural industries Some of the units may not be included in this particular Training Package


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Products might include:

commissioned art work

fabric designs

furniture design

marketing campaigns

new gallery concepts

photoimaging assignments.

Purposes of the product may include:

provision of services to clients within the cultural industries.

Factors to be considered may include:

access to technology

audience/user characteristics

cost effectiveness

level of skill and understanding required for implementation

need for additional staff training

resource requirements

technical feasibility.

Constraints to the project may include:

availability of skilled experts and personnel

cost

equipment

finance

technical difficulty

time.

Formats for documentation may include:

briefs for a consultant

descriptions of a creative proposal for in-house consideration

proposals to be submitted to a funding body or sponsor.

Appropriate colleagues and specialists to discuss proposals with may include:

any staff who may be involved in the design or the implementation of the process

creative and administrative staff

personnel external to the organisation

technical specialists.

Project specifications may include:

audience

budget

operational plan

ownership of final product

purpose

resources, e.g.:

human

plant and equipment

time.

Resources and equipment may include:

computers, e.g.:

hardware

software

specialist staff required for successful development of the proposed product or service

others resources or equipment depending on the outcome required.