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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Interpret the illustration brief
  2. Generate and assess ideas for illustrations
  3. Create illustrations
  4. Finalise illustrations
  5. Evaluate effectiveness of illustrations

Required Skills

Required skills

communication skills to

interpret and clarify written proposals and creative briefs

present ideas for work

produce accurate and detailed production documentation for illustrations

critical thinking and analytical skills to

evaluate communication needs and develop appropriate illustrations

distil key ideas and approaches from complex and varying information and ideas

initiative and enterprise skills to see opportunities for new and creative approaches to illustrative work

literacy skills to engage with potentially complex information at an advanced level

selfmanagement and organisational skills to

take responsibility for the illustration challenge

meet responsibilities within a collaborative project

problemsolving skills to take ownership of complex technical and conceptual challenges and develop creative solutions in response

numeracy skills to interpret and work within project budgets

technology skills to

use the advanced features of current illustration digital technologies

use the internet as a research tool

Required knowledge

properties and capabilities of the range of illustration materials and techniques including

digital and traditional techniques

image manipulation

layout and typography

current and emerging trends and ideas in illustration

typical roles and responsibilities of key people involved in illustration projects

principles and purposes of illustration in different contexts

production factors that impact on illustration in both print and digital contexts

other legal and ethical requirements that impact on illustration

critical and creative thinking techniques that can be used as part of the design process

elements and principles of design and how they may be used, adapted and challenged in the creation of work

intellectual property issues and legislation for professional illustration practice

sustainability considerations for professional illustration practice

OHS requirements for illustration practice

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

create a body of illustrative work for use in a range of media both print and electronic

work confidently with the elements and principles of design across multiple illustration contexts

apply knowledge of illustration techniques

Context of and specific resources for assessment

Assessment must ensure access to

industrycurrent illustration technologies

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

professional evaluation by industry professionals of illustrations developed by the candidate

evaluation of presentations made by the candidate about work developed

evaluation of processes used by the candidate to conceive plan and realise the work

direct observation of work in progress

evaluation of a candidates visual diary or other forms of documentation showing the development of the illustrations

questioning and discussion about candidates intentions and the work outcome

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPRPA Realise a body of creative work

CUVPRP501A Realise a body of creative work.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Communication objectives may be to:

challenge

compare

contrast

entertain

inform

inspire

motivate

persuade

sell.

Broader contextmay relate to:

client preferences and perceptions

community attitudes

corporate objectives

cultural expectations and influences

ethical considerations

key relationships for the project

industry trends

legal considerations

policies and guidelines

social responsibilities

sustainability

societal expectations.

Relevant people may include:

art directors

authors

clients

copywriters

creative directors

employers

end users

graphic designers

other illustrators

supervisors

technical experts.

Specific contextsfor illustrationmay be:

advertisements

architectural illustrations

book covers

children’s books

editorial illustrations

fashion illustrations

illustrations for urban planning

portraits

posters

story boards for animation

storybooks

technical, anatomical and botanical illustration.

Mediamay be:

digital:

desktop presentation

film

pixel-based

television

vector-based

web

print:

books

direct mail

information boards

magazines

newspapers

point of sale

posters.

References may include:

digital images

film and video

internet

marketing data

material from the sponsoring organisation

own experience

photographs

previous work

product information

reference books, journals and texts

scripts

technical data

work of other designers

writings.

Current and emerging trends and thinking may relate to:

appropriate standards

cultural considerations

cultural norms

stretching boundaries

stylistic developments.

Techniquesmay include:

animation

association

caricature

cartooning

distortion

exaggeration

fantasy

special effects.

Other expertsmay be:

artists

copywriters

digital media designers

graphic designers.

Elements and principles of designrelate to:

alignment

balance

coherence

colour

composition

contrast

direction

dominance

emphasis

form

line

movement

pattern

positive and negative space

proportion

proximity

repetition

rhythm

shape

simplicity or complexity

subordination

texture

unity.

Creative collaboration and refinementmay involve:

client consultation

informal conversations with peers

modelling

piloting

technical discussions

workshopping of ideas.

Documentationmay include:

creative rationale

finished artwork

instructions for printers

production specifications.

Successmay be measured by:

audience response

clarity of the message

client feedback

cost effectiveness

customer comments

sales achieved.

Creative, technical and business considerationsmay relate to:

codes of practice

copyright and intellectual property

cultural expectations and influences

ethical principles

legislation, including OHS legislation, policies and guidelines

social responsibilities, such as protection of children

societal expectations.