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Elements and Performance Criteria

Source and apply information on the structure and operation of the photoimaging industry.
- Correctly identify and access sources of information on the photoimaging industry, including information relating to:
industry structure, different sectors and the products and services available
major industry bodies
relationship between photoimaging and allied industries
economic and social significance of the industry.
- Use knowledge of the photoimaging industry appropriately to enhance the quality of work performance.
Source and apply knowledge on industry employment obligations and opportunities.
- Obtain information to assist in effective work performance in the photoimaging industry, including information on:
career opportunities
roles, responsibilities and employment rights of contracted workers
unions and employer bodies
professional associations
industrial relations issues.
- Apply knowledge of industry employment obligations and opportunities appropriately within day-to-day work activities.
Seek information on new technology.
- Correctly identify sources of information on new technology.
- Obtain relevant information to assist effective work performance, including information on:
advances in technology and equipment
likely effects of new technology on current work practices and the structure of the industry
ways of upgrading skills to allow for the use of new technology
sources of technical advice and support.
- Correctly apply information on technological advances in day-to-day work activities.
Seek opportunities to update industry knowledge.
- Identify and use a range of opportunities to update knowledge of the photoimaging industry and monitor current issues of concern to the industry.
- Share updated knowledge with colleagues and peer group as appropriate, and incorporate into day-to-day work activities.
Seek information on ethical and legal work practices.
- Correctly identify sources of information on ethical and legal work practices.
- Obtain relevant information on:
legal requirements
permits
contracts
copyright
moral rights
industry codes of practice.
- Correctly apply information on ethical and legal work practice in day-to-day work activities.
Seek information on operating a business.
- Correctly identify sources of information on business practices for photoimaging.
- Obtain relevant information on business practices and incorporate into work activities.
- Share knowledge with colleagues and peer group as appropriate.

Required Skills

Required skills

literacy skills sufficient to source and apply photoimaging industry knowledge to dayto day work practices

numeracy skills sufficient to interpret relevant technical data

Required knowledge

general knowledge of the photoimaging industry including different sectors and their interrelationships plus the historical development of the industry

general knowledge of the key work areas within the industry how they interrelate and key roles and responsibilities

broad knowledge of key photoimaging industry terminology

etiquette and ethics as they apply to key work areas within the industry

nature role and functions of unions and employer associations including rights and responsibilities of employers and employees

obligations of employers including safe system of work and nondiscrimination

obligations of employees including attendance ethical behaviour taking directions confidentiality work performance safety and care

sources of information on the photoimaging industry and ways of maintaining current industry knowledge

sources of information relating to work opportunities and career planning

overview of current and emerging technologies used within the photoimaging industry

overview of the business practices required by the photoimaging industry

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

The following evidence is critical to the judgement of competence in this unit

general knowledge of the photoimaging industry as detailed under Underpinning skills and knowledge

understanding of how industry knowledge can be applied to work activities to maximise effective performance

knowledge of ways to maintain currency of knowledge

Context of and specific resources for assessment

The assessment context must provide for

project or work activities that allow the candidate to access and apply industry information to specific contexts and work activities

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

case studies to assess application of knowledge to different industry contexts and situations

oral or written questions to assess knowledge of different aspects of the photoimaging industry

review of portfolios of evidence or third party workplace reports of onthejob performance by the candidate

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Assessment of this unit requires access to sources of information on the photoimaging industry

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Information sources and opportunities to update industry knowledge may include:	discussions with industry practitioners and colleagues exhibitions/events industry associations and organisations industry journals Internet media personal observations and experience (may be industry placement) policy and procedures manuals reference manuals retail and wholesale suppliers of goods and services seminars/master classes/workshops/symposiums/ conferences/industry functions and other professional development opportunities unions and other sources of industrial relations information.

The term photoimaging industry covers the supply of services incorporating the production of photographic images made via digital or analogue methods and the use of the images in a range of products. Sectors for photoimaging may include:	advertising destination/natural history editorials fashion illustrative work medical/scientific/technical photo/social-documentary photoimaging in a graphics and multimedia context photoimaging in a visual arts context press and public relations retail and wholesale suppliers of goods and services for photoimaging wedding/portrait.

Other industries with which the photoimaging industry has a relationship may include:	fashion film, TV, radio, multimedia journalism music public relations retail scientific/technical/medical sport tourism visual arts, craft and design.

Issues of concern to the industry may be related to:	changing nature of communication in society changing nature of technology changing nature of the marketplace government initiatives industry contraction and/or expansion labour issues.

Relevant information on business practices may include:	business name registration financial/taxation issues insurance requirements.