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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Source and apply industry information
  2. Update and maintain industry knowledge

Required Skills

Required skills

communication skills to share industry information with others

learning skills to develop and maintain knowledge of industry

literacy skills to interpret industry information and terminology

numeracy skills to interpret relevant technical data

planning and organising skills to identify and access relevant sources of industry information

technology skills to access and download industry information from the internet

Required knowledge

different sectors of the photo imaging industry and their interrelationships

key work areas within the industry how they interrelate and key roles and responsibilities

historical development of the industry

nature role and functions of unions and employer associations

rights and responsibilities of employers and employees in the photo imaging industry

current and emerging technologies used in the photo imaging industry

business practices required by the photo imaging industry

key photo imaging industry terminology

protocols and ethics as they apply to key work areas within the industry

sources of information on the photo imaging industry and ways of maintaining current industry knowledge

sources of information relating to work opportunities and career planning

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

source information on the photo imaging industry

apply knowledge of the photo imaging industry to work activities to maximise effective performance

maintain currency of knowledge

Context of and specific resources for assessment

Assessment must ensure access to

sources of information on the photo imaging industry

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

review of case studies to assess ability to apply knowledge to different industry contexts and situations

written or oral questioning to test knowledge of the different aspects or distinguishing features of the photo imaging industry

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

CUVPHIA Research and apply information on the traditions that inform photo imaging practice

CUVPHI402A Research and apply information on the traditions that inform photo imaging practice.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Structure and operation may include:

economic and social significance of the industry

industry sectors and their products and services

key contacts and support networks

major industry bodies and associations

prominent practitioners and practices

relationship with allied industries:

fashion

film, television, radio and multimedia

journalism

music

public relations

retail

scientific, technical and medical

sport

tourism

visual arts, craft and design.

Photo imaging may include:

advertising

destination and natural history

editorials

fashion

illustrative work

medical, scientific and technical

photo/social documentary

photo imaging in a graphics and multimedia context

photo imaging in a visual arts context

press and public relations

retail and wholesale suppliers of goods and services for photo imaging

wedding and portrait.

Appropriate sources may include:

discussions with industry practitioners and colleagues

exhibitions and events

industry associations and organisations

industry journals

internet

media

personal observations and experience, such as industry placement

policy and procedures manuals

reference manuals

retail and wholesale suppliers of goods and services

professional development opportunities, such as:

conferences

industry functions

master classes

seminars

symposiums

workshops

unions and other sources of industrial relations information.

Information may relate to:

career opportunities

codes of conduct

employment conditions

industrial relations issues

professional associations

roles, responsibilities and employment rights of contracted workers

unions and employer bodies.

Information on new technology may relate to:

advances in technology and equipment

likely effects of new technology on current work practices and the structure of the industry

sources of technical advice and support

ways of upgrading skills to allow for the use of new technology.

Ethical and legal work practicesmay relate to:

contracts

copyright

industry codes of practice

legal requirements

moral rights

permits.

Information on business practices may include:

business name registration

financial and taxation issues

insurance requirements.

Issues of concern to the industry may be related to:

changing nature of:

communication in society

technology

the marketplace

government initiatives

industry contraction or expansion

labour issues.