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Elements and Performance Criteria

Required Skills

Required skills

research techniques sufficient to

access information from reliable sources to inform decision making process

compare contemporary and emerging styles and conceptualaesthetic approaches to presentation packages of creative product

numeracy skills sufficient to develop and maintain financial records for budgets

literacy skills sufficient to

prepare text for business documents pricing schedules and contracts

interpret a range of media from research

communication skills sufficient to

critique and discuss best practice presentation methodologies

liaise with a range of service providers in the presentation of creative products

critical thinking skills sufficient to plan and implement presentation concepts

learning skills sufficient to developmaintain skills in presentation technology

planning and organising skills sufficient to

plan and implement project development processes

manage the workflow research concept development production and postproduction in the presentation of creative products

problem solving skills sufficient to address presentation equipment malfunctions

technology skills sufficient to

edit enhance manipulate and output photoimages to industry standards for presentation purposes

applymaintain quality control procedures for presentation purposes

use an extended range of digital media design and presentation technologies

Required knowledge

commonly used research methodologies

current and emerging trends in presentation technologies including design layout typography interactivity and accessibility

industry standard and best practice presentation methodologies

OHS requirements relating to computer usage

visual communication forms relevant to the presentation of creative products

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

ability to research industry practice presentation methodologies

ability to design and realise presentation concepts

ability to present creative products in a manner suited to the intended audiencepurpose

Context of and specific resources for assessment

Assessment must ensure

access to appropriate technology and sources of information to research industry standard presentation methodologies

access to industry standard presentation packages andor technology

access to an environment where a range of industry standard presentation methodologies can be applied

access to appropriate learning and assessment support when required

the use of culturally appropriate processes and techniques appropriate to the oracy language and literacy capacity of the assessee and the work being performed

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by candidate

direct observation of candidate presenting creative products

case studies to assess candidates ability to research trends and emerging technologies

problem solving activities to assess candidates critical thinking skills

Holistic assessment with any photoimaging unit or other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGA Promote products and services

BSBMKG413A Promote products and services

BSBPMGA Manage projects

BSBPMG510A Manage projects

CUFDIGA Author interactive media

CUFDIG401A Author interactive media

CUFDIGA Design user interfaces

CUFDIG402A Design user interfaces

CUFDIGA Create user interfaces

CUFDIG403A Create user interfaces

CUFDIGA Design web environments

CUFDIG502A Design web environments

CUFINDA Provide services on a freelance basis

CUFIND401A Provide services on a freelance basis

CULMSA Conceive develop and realise exhibition designs

CULMS008A Conceive, develop and realise exhibition designs.

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Presentation methodologies may include:	CDs and DVDs digital media presentations digital media sequences with recorded sound: documentary (travel) fiction, stories, drama humour illustration as part of a longer presentation interpretative (music, songs, poetry, prose) personal comment (on any subject) digital/photo slide shows exhibitions of work in a variety of display spaces presentation/business cards, promotional folders printed images (bound in book form or in folios) websites/interactive media.

Sources of information may include:	book journals/book binders discussions with industry practitioners (e.g. visual/interactive media artists, master craft workers) electronic/print media (news, reviews, articles) events (industry functions, conferences, trade fairs, expositions) government bodies and associated publications internet libraries/archives (text, film, video, sound, graphic) national/international journals (e.g. computing, design, video, interactive digital media) personal observations and experience relevant industry associations retail/wholesale suppliers of products and services technical publications/reference books training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.

Appropriate person/s may include:	employers future clients members of relevant professional associations mentors/peers practising photographers, photoimagists or members of allied fields.

Required purpose may include:	application submission: association membership grant/commission industry accreditation artistic commercial educational entertainment job interview marketing/promotion promotional give-away to prospective clients.

Production requirements and content implications may include:	appropriate output mediums MP4, MOV, 3G) appropriate rhythm in picture/sound sequences appropriate selection, variation and speed of image transitions (dissolve, pan, zoom) calculating image numbers categorisation/sequencing of images choice/quality of photographic visual material continuity/aptness of sound with visual material cost for production of multiples image cropping image printing (desktop printer, darkroom, lab, bureau) mixing sound sources pictorial character of sequences printing, burning, binding, box-making or fabrication by self or others quality control: calibrating/optimising output devices checking service provider's output against specification making colour match samples making specification documents scriptwriting and speaking/narrating size, mounting and weight viewing requirements: CD /DVD specifications exhibitions projected images (data/slide projector) viewing locations (theatres, boardrooms, night sky projections) visuals (colour/monochrome) website/interactive media.

Critical thinking techniques may include:	analysing and evaluating actions and policies clarifying issues, values and standards comparing analogous situations comparing and contrasting ideals with practice comparing and evaluating beliefs, interpretations and theories developing criteria for evaluation distinguishing relevant from irrelevant facts examining and evaluating assumptions
	exploring implications and consequences generating and assessing solutions making interdisciplinary connections making plausible inferences and predictions noting significant similarities and differences reading and listening critically recognising contradictions transferring insights to new contexts using critical vocabulary.

Content may include:	3D forms, packaging and sculptures audio, video and DVD sequences paintings, drawings and illustrations photographs/photoimages practitioner's own creative work selections from existing stock libraries.