Elements and Performance Criteria
- Select domestic photoimaging services to market to public clients.
- Research sources of information for contemporary styles and conceptual/aesthetic approaches to domestic subjects.
- Develop a studio style and ascertain relevance/suitability to intended target audience.
- Develop work samples representative of studio style for marketing/promotional purposes.
- Prepare pricing schedule, order forms, terms of trade and contracts for domestic photoimaging services.
- Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.
- Promote and market domestic photoimaging services to potential clients.
- Liaise with client and prepare for shoot.
- Meet with client to confirm shootresponsibilities and refine/define shoot requirements.
- Employ empathetic questioning to determine and refine the required domestic photoimaging services.
- Consider shoot requirements and make test shots to refine skills for shoot.
- Prepare shoot management timelines and make appropriate shoot preparations.
- Negotiate with necessary parties for access to locations and other subject/s.
- Shoot images, proof and optimise work to client specifications.
- Capture images to agreed style and content within shoot context.
- Work with a production team, proof images and seek feedback from client on shoot progress and image selection.
- Optimiseimages to agreed client specifications using industry standards.
- Output optimised images and/or integrated presentation products to agreed client specifications using a range of service suppliers.
- Pack work for electronic/physical dispatch and deliver to agreed destination by appropriate method/s.
- Wrap up and review shoot.
- Maintain quality and working condition of equipment, studio and props.
- Review pricing schedule and prepare invoice for client.
- Review client response and personal performance within shoot context.
- Catalogue and archive optimised images and/or integrated presentation products appropriately.
- Maintain contractual and financial records for business and taxation purposes.
- Update work samples of domestic photoimaging services for marketing/promotional purposes.
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.